Technofreak: It's not that much cheaper, less than 3%. ...
On the Pak'nSave website, it still is the cheapest 500g block of butter.
Remember the joke "you don't have to out run the bear, you only have to outrun your friend". Same here. If they are cheaper, people will buy it. If they bought the US butter for a hypothetical $4 per block, then selling it at the current price of $7 is double win for them. They are the cheapest in the market & they are making a huge profit. Just because they bought it at $4, doesn't mean they have to sell it at $4.50 or for that matter at $8. By virtue of being the cheapest, people will buy this product.


