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Just because they got a lot of attention does not mean all publicity is good.
In this case its very negative from the outset and the whole thing was poorly thought out and it shows.
Ding Ding Ding Ding Ding : Ice cream man , Ice cream man
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Lets not call these punters stupid.
Better odd's of a payout than lotto . So thats most of NZ who are more 'stupid' than this lot.
We dont call those who go to horse racing events 'stupid' . We give them positive newspaper coverage instead . Double standards .
The whole thing was obviously misleading, even the promotion was carefully worded to be misleading .
People were angry because they were scammed . And they were scammed , there was no $100k in cash .
Oblivian: Not seen the rehashes of it, but I expect the way people roll and create duplicates of original info that wording changed from 100k in value, to possibly pure $100,000 in between with Chinese whispers somewhere
This wouldn't justify the response from the company.
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The could be charges laid under the Reserve Bank Act 1989. Section 30 of the act states "Section 30: A person must not make, design or reproduce, issue, use or publish anything resembling a banknote or coin or having such likeness that it could be mistaken for a real banknote or coin."
If if could be argued that these fake notes could be were intended to deceive or could be mistaken for actual currency the company could a have an expensive time ahead.
Here is a crazy notion, lets give peace a chance.
I'm not endorsing it either.
The text from the original adverts mentions both cash. And then hidden away in small print, does only say '100,000K in value' and wording money
The marketing can be seen here
'the drop - $100,000'. '100K live cash giveaway' (it's not clear if the 'tickets' version was related)
And later '100,000K in value...' '..actual money will be flying from the sky..')
You can see how the details could be skewed like most headliner slugs vs content.
Seems they have also since deleted the page and related content.
1101:
Lets not call these punters stupid.
Better odd's of a payout than lotto . So thats most of NZ who are more 'stupid' than this lot.
We dont call those who go to horse racing events 'stupid' . We give them positive newspaper coverage instead . Double standards .
The whole thing was obviously misleading, even the promotion was carefully worded to be misleading .
People were angry because they were scammed . And they were scammed , there was no $100k in cash .
But yes, (assuming $100k in real cash wasn't dropped), I think it is reasonable that the participants were angry, as I would be if I was scammed.
Zeon:
I am not sure if the company had paid the media off to give coverage (even if bad coverage) but what a phenomnal marketing investment. Front page with their brand name for days and for what was a pretty uninspiring event attracting those without much money.
If they prove they did what they said they were going to do (i.e. they did give away $100,000), then there isn't much to complain about and in fact some pity for people literally physically attacking them.
I think this is an example of that "No publicity is bad publicity" is not always true.
The brand is quite tainted by this. PPE suppliers are typically dependent on company orders. Other companies aren't going to want to be associated with this brand, or use them as a suppler, and this mess is now splashed all over the internet.
The reputation damage to Andrew Thorn is also problematic. Sounds like the guy fancies himself as a serial entrepreneur. Nothing wrong with this, but it is going to be mighty hard to raise finance from investors, and to find people to partner with, when a simple internet search of your name shows both this mess, and the negitive coverage from 2017.
Pulled from Google cache:
https://i.ibb.co/JvG2gBB/image.png
https://i.ibb.co/mGccz4x/image.png
They put $100,000. And in the next page put "100K live cash". Sorry but there's not ambiguity here, no mention of "vouchers" or "cash equivalent". They screwed up.
tehgerbil:
Pulled from Google cache:
https://i.ibb.co/JvG2gBB/image.png
https://i.ibb.co/mGccz4x/image.png
They put $100,000. And in the next page put "100K live cash". Sorry but there's not ambiguity here, no mention of "vouchers" or "cash equivalent". They screwed up.
You're missing the 'description' part of the image. Sure, not vouchers specifically. But 'in value'
As Scott3 said "...Comparisons with kids lolly scrambles was a good one. Very easy to get out of hand, with bigger, stronger kids pushing over smaller ones to catch lollies. Grabbing out of other peoples hands in the commotion is very tempting etc."
This is the reason why they don't have lolly scrambles at Santa Parades anymore.
What was wrong with the Police / City Council etc when they allowed this fiasco to go ahead? Nobody has a memory anymore.
decibel:
What was wrong with the Police / City Council etc when they allowed this fiasco to go ahead? Nobody has a memory anymore.
To me this is still the much bigger issue. What did the council know and why did they approve such an event?
Police have confirmed they are now reviewing a stunt that was pitched as a $100,000 money drop in downtown Auckland - but which turned out to be mostly fake cash.
The Reserve Bank has also issued a warning that it is illegal to publish anything resembling a genuine banknote after fake $5 notes rained down on people clambering for what they thought was cash.
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