MikeB4:
Anchor and Mainland are foundation brands for Fonterra and an iconic brand of Aotearoa.
They are foundational consumer brands. They are not foundational brands for Fonterra because Fonterra is not a consumer business. Fonterra is fundamentally a company that grows milk and makes milk powder. Consumer brands are a very small part of their business and not profitable in the way that their other businesses are.
They've tried value added products for a long time and it hasn't worked so they have decided to concentrate on their core business.


