When social media works out positively.
https://www.si.com/soccer/who-is-tim-payne-how-new-zealand-defender-became-world-cup-folk-hero
NZ and Wellington Phoenix footballer Tim Payne went from 4k followers to 4.2M and counting in a few days after an online influencer looked for a World Cup player with "the lowest social media following".
He's now surpassed most of NZ's sports stars and media personalities, including the All Blacks and our most famous celebrities, such as Steven Adams and David Seymour.
He's also a seemingly humble and sensible man, so this is also happening to a decent human, who could end up with something good from it all - if he can monetize his newfound (and probably fleeting) fame.




