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Wannabe Geek


Topic # 100709 17-Apr-2012 12:06
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Hi, I'm trying to gather some Stats and info on Mobile phone usage for a marketing presentation..
If anyone can help with the following that would be great thanks, Telecom, Vodafone and 2Degrees haven't replied to my emails.

1) Number of Mobile phones being used in NZ?
2) Number of Smart Phones?
3) Number of people who use phones between the age of 15 - 65
 Or any charts or graphs showing, any of the above, increase / decrease of mobile phone usage.
Websites for references would be greatly appreciated. 

Cheers 

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Uber Geek
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  Reply # 610458 17-Apr-2012 12:13
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It cost carriers alot of money to gather these stats and keep track of them and I would say alot of the INFO is for business use only and covered under NDA

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  Reply # 610475 17-Apr-2012 12:40
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The nearest you'll find is on the Commerce Commission website - look under telecommunications for the annual report into the sector.

I'd love to see some break down details but as JohnR says, the telcos gather this information and don't like to share.

I'd happily put together similar reports on a regular basis but don't have access to that info any more. I do think it's important stuff though.

cheers

Paul

 
 
 
 


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  Reply # 610502 17-Apr-2012 13:16
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The number of more active mobile phone connections is greater than the population count, although I can't remember where I read that..

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  Reply # 610539 17-Apr-2012 14:37
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jonb: The number of more active mobile phone connections is greater than the population count, although I can't remember where I read that..


I suppose mobile broadband and home phone wireless all count, so I'm +5 active mobile connections as just 1 person, so I can see how this can easily be true.

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  Reply # 610542 17-Apr-2012 14:40
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johnr: It cost carriers alot of money to gather these stats and keep track of them and I would say alot of the INFO is for business use only and covered under NDA


Gathering is cheap, making use of it is expensive.

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  Reply # 610573 17-Apr-2012 15:11
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Depends on how accurate you want the numbers to be

I?ll give you my best guess based on publicly available stats

1) Number of Mobile phones being used in NZ? Probably something like 4m active (i.e. used in the last 3 months) not including data sticks. Mobile penetration is over 100% BUT that includes non-phone devices like ipads, data sticks etc
2) Number of Smart Phones? Seen lots of stats ranging from 20% to 40% of phones being smartphone. Suspect it depends on what definition you use for ?smartphone?
3) Number of people who use phones between the age of 15 ? 65. Probably something like 85-90% of however many people are in that age group.

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Wannabe Geek


Reply # 615977 27-Apr-2012 12:39
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I work for a telco and I suspect this is commercially sensitive information that would not be released to the general public for any reason - sorry

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