On TV3s website, you can get alerts for when programmes are on...

http://www.tv3.co.nz/3Alerts/tabid/180/Default.aspx

From a legal standpoint they probably have covered themselves with the blurb at the bottom, but to be fair to consumers, the blurb is at the bottom of a VERY long list - you have to scroll a LOT to see that there are charges, and while the marketing guff and signup instructions are all dark blue on a white background and black on a white background, and make extensive use of bold text, the pricing is in light grey!!

This is deceptive, and a cynical ploy by TV3 to try and get people to not notice the costs (if any), but still be able to say "Hey - we told ya".

This information should be in the FIRST paragraph (e.g. "Click here for costs") not necessarily in a big bright bold font, but certainly not a font that is hard to see, buried at the bottom of a long web page:

"First text costs 20c, every text after cost 50c per text (received or sent). At anytime should you wish to cancel the service simply text stop to 3598."