The second experience I had was with the local sports club regarding sports cancellations . Their official method is that you must subscribe to a service called 'sportcheck' which costs 50c for every cancellation notice.
I suggested they use a twitter account which is absolutely perfect for dissemination of small snippets of information to large numbers of people.
"some of our parents dont have internet and they use sport check"
But, does that mean they should not use twitter?
I did find out they have a facebook page which is good but I'd have thought twitter would be even better.
Being in IT myself, it frustrates when organisations seem to ignore opportunities offered by services like twitter and email to improve service.