Trademe Auction ending Day and Time

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gnfb

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#145441 17-May-2014 21:16

I have been using TM for wow! must be 9 years? maybe and I have sold a heap of stuff on there

Would you belive I only just thought of something a prime day and time to end auctions

I always use to try to end my auctions on a Sunday evening

Now I relise I should try ending them on a Thursday at around 7pm

My theory and feel free to correct as i am sure you will !

Thursday is payday for the folks on welfare and benefits correct?

The majority of people that use TM are on benefits or at home with kids (Family Benefit)

So thats when they have money end the auctions by 7 before they go out for the evening

Thats my theory don't know why it dint occur to me before!

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loceff13

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#1047258 17-May-2014 21:20

Site stats
People online right now (live) 97,429
No. of member accounts (live) 3,413,477
No. of current listings (live) 2,423,777
Average time spent on the site* 10 minutes
Average number of people who visit each day** 695,320
Busiest day of the week* Tuesday *Stats for April 2014

Nielsen Online **Unique browsers, April 2014, Nielsen Online

http://www.trademe.co.nz/About-trade-me/Site-stats

nathan

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#1047265 17-May-2014 21:26

I doubt the majority of their users are on the dole/DPB

1eStar

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#1047273 17-May-2014 21:36

It might depend on what you are selling. Like if it costs more than the weekly dole cheque...

Kyanar

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#1047282 17-May-2014 22:13

Thursday isn't the payday actually - the day depends on the client, since MSD pay from Tuesday through Thursday. So any one of those days could be it.

Thursday is the most common pay day for salaried employees, which is probably a better target to be honest!

NZtechfreak

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#1047289 17-May-2014 22:29

I've used some strategy like this for a while. I tend to list items for 3-4 days too, because auctions get the most attention when closing soon. Listing an auction twice in a week tends to give it better exposure than a single week long listing. When buying I look for auctions closing at bad times, like during the night, because these tend to be the ones you're most likely to get away with buying unopposed and getting a better price.

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loceff13

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#1047312 18-May-2014 00:49

Most common times on weekdays are also roughly 10am and 1pm and after 6pm which are good choices for $1RES listings

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gnfb

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#1047449 18-May-2014 14:55

NZtechfreak: I've used some strategy like this for a while. I tend to list items for 3-4 days too, because auctions get the most attention when closing soon. Listing an auction twice in a week tends to give it better exposure than a single week long listing. When buying I look for auctions closing at bad times, like during the night, because these tend to be the ones you're most likely to get away with buying unopposed and getting a better price.

When i was selling DVDs in wellington through TM I only ran 3 day auctions as well

and yes odd times no picture are usually good buys

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gnfb

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#1047452 18-May-2014 15:00

I was trying to find a figure of how many kiwis are on some sort of benefit I guess it would depend on whether you ask national or labor ;)

Benefit would be dole family or any sort of gov pension

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JayADee

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#1047531 18-May-2014 17:48

I always list my endings between 7-9, Tues to Thurs. People are busy on weekends and Friday nights, trademe stats says most sales are Tue-Thurs evenings and I want after tea, kids are in bed, but not falling asleep late! :)

Athlonite

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#1047579 18-May-2014 19:13

gnfb: I was trying to find a figure of how many kiwis are on some sort of benefit I guess it would depend on whether you ask national or labor ;)

Benefit would be dole family or any sort of gov pension

Pensions are mainly Tuesday
job seekers is usually Wednesday or Thursday
solo parents is usually as above

luckysurprise

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#1048685 20-May-2014 11:30

Beneficiary and Trademe member here. I have belonged to Trademe since the year 2000. Sam Morgan first founded it as a place to buy second hand heaters and other odds and ends at low prices from regular Joe's who had household items and other stuff surplus to requirements. It was basically the old "Trade and Exchange" newspaper in an online format and with the exciting novelty of auctions rather than set price sales.

I have seen the site morph from one catering to small private sellers making one-off sales at low prices to one dominated in many categories by people making a living from selling specially bought in items in bulk as well as actual companies also operating bricks and mortar stores. Their goods have the same sort of profit margins attached to them as those sold in bricks and mortar shops. The auction aspect has been heavily diluted over time with "Buy Now" prices now heavily encouraged. Essentially a return to the set prices favoured by bricks and mortar shops.

Trademe used to have the motto "Where Kiwi's get a bargain." It is telling that they no longer have that motto. Trademe isn't the cheap place it was; it is now a virtual online shopping mall. Oh, there are still some small-timers selling things at lower prices, but you have to wade through pages and pages of high volume, same-price-as-in-the-shops listings to find them. They absolutely swamp some categories.

Having been on an Invalid Benefit for some years I used to buy quite a bit off TM in the early years, but now faced with goods at the same price as in the shops or costing more than elsewhere online, I simply don't buy there any more.

As it happens I have just bought a heater to replace a 20yr old one that went Kaput last winter. I didn't even bother to check prices on Trademe. I picked up a bargain at Briscoes.

TL;DR - The vast majority of TM buyers today are working people with discretionary income, and not so much people on a tight income.

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gnfb

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#1049900 20-May-2014 16:55

I would agree with a lot of what you said as being the interpretation of what Trademe was all about Ebay went through the same thing. Initally it was a "club" for buying and selling then it overtime became the mega store it is now.
In the early days trademe from a business point of view was fascinating to watch the evolveing of the business model. I just dint beleive the philosphy that Sam had in th eeraly days it comp[letly baffled me. Of course now its easy to say he had the right formula, as he is a squillionaire along with his old man and a few other close friends. When he sold it to the ozzies I was amused by the calls form kiwis that he should share the proceeds he made as they had helped make him. Yeah right!! That was going to happen. I have a lot of admiration for Trademe "the entity" They sold at the top of the market and by all accounts they now have a lot of fun with the money.

I was always surprisewd that ebay didnt takeover. It would have been an afternoons work for there expansion team, obviously they thought it wasnt worth it.

My buying habits to have changed over the last 5 years. These days I tag items on pricespy search the net quickly check TM but most of the time my purchases are from the majors.

Being semi retired I am less interested in the market these days but it is always interesting to see how things play out

Is an English Man living in New Zealand. Not a writer, an Observer he says. Graham is a seasoned 'traveler" with his sometimes arrogant, but honest opinion on life. He loves the Internet!.

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