I happened to read some stuff on malvertising the other day and I was shocked at how bad this has become. Apparently the bad guys are employing all kinds of new nasty tricks to get legitimate ad servers to distribute very clever new malware that poses as regular advertising but can invade passing browsers even if nothing is clicked on. Scary stuff.

What seems to be happening is that malvertising is becoming so capable and so dangerous that ad blockers are almost essential for basic self-defense. Yet more and more sites are blocking visitors who use them. This seems to be an inescapable vicious circle. The sites need advertising to survive. They need viewers to look at it. But viewing ads is an invitation to hijacking and ransomware. If you block, you get banned. If you don’t block, you get infected. The web sites are caught in the middle. Either way their advertising doesn’t get seen and soon the whole house of cards comes tumbling down.

How does Geekzone deal with this? How do others? How can web site advertising continue to function if the ads themselves are a poisoned chalice? Is there an answer to this kind of thing or will Internet advertising soon disappear? (!!!)