Yoo-Oobe

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leo0787sx

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#201743 1-Sep-2016 12:11

Just got an email to say Yoobee is now re-branded as Oobe. Makes sense given that Yoobee are also an education establishment so avoids confusion.

I personally think it is a little bit of a fail given they wanted to create their own identity, Oobe stands for Out of box experience so nothing new and a google brings up heaps of results such as Microsoft. There is also an Oobe company in Aus, America and in the UK, ranging from fashion to landscaping.

I also tried to find Oobe NZ with no luck and oobe.co.nz is blank, http://www.yoobee.com still works but met with a site is down currently for maintenance message. I would of thought if they were re-branding they would have a website ready.

What do you guys think? Good re-brand or an odd choice?

ajobbins

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#1620818 1-Sep-2016 12:18

So second rebrand in only a few years. Youbee used to be Magnum Mac

If you have a solid brand identity, there are very few good reasons I can think of to rebrand.

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sidefx

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#1620831 1-Sep-2016 12:38

For the unwashed masses.... what the hell is Yoobee?

EDIT: Nevermind, I guess it's an apple thing looking at the cached results for a google search for "yoobee nz"

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Behodar

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#1620834 1-Sep-2016 12:42

I believe that it's an Apple dealer.

When I saw the subject line, "out of box experience" came to me before "Yoobee", but maybe that's just due to playing with the Windows OEM kit all those years ago :)

chiefie

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#1620835 1-Sep-2016 12:42

sidefx:

For the unwashed masses.... what the hell is Yoobee?

EDIT: Nevermind, I guess it's an apple thing looking at the cached results for a google search for "yoobee nz"

NZ's poverty version of Apple store-wannabe.

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