My favorite breakfast is two or three Weetbix split in half (longways) with each of the six halves liberally coated with marge and jam.
We bought a new pack the other day and I was surprised to find that the Weetbix were so crumbly that I often ended up with only three or four intact halves.
I rang Sanitarium to ask what they'd done to their recipe and it turns out that Sanitarium New Zealand don't produce the 750gm pack that I'd bought - they're imported from OZ.
Apparently the consistency isn't the same as ours because OZ ovens are different. Also, though I hadn't personally noticed this, the flavor and color aren't like KiwiBix!
So, if you want stiffer Bix, check the underside of the box and buy NZ :-)