Crumbly Weetbix?

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geekIT

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Topic # 207283 17-Dec-2016 10:02

My favorite breakfast is two or three Weetbix split in half (longways) with each of the six halves liberally coated with marge and jam.

We bought a new pack the other day and I was surprised to find that the Weetbix were so crumbly that I often ended up with only three or four intact halves.

I rang Sanitarium to ask what they'd done to their recipe and it turns out that Sanitarium New Zealand don't produce the 750gm pack that I'd bought - they're imported from OZ.

Apparently the consistency isn't the same as ours because OZ ovens are different. Also, though I hadn't personally noticed this, the flavor and color aren't like KiwiBix!

So, if you want stiffer Bix, check the underside of the box and buy NZ :-)

rscole86

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Reply # 1691433 17-Dec-2016 13:15

I had heard that the 250g and 750g has been sourced from Aus for a year or more now from a colleague who's husband can tell the flavour difference, so they only buy the 1kg packs.

geekIT

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Reply # 1691435 17-Dec-2016 13:38

If I understood the Sanitarium lady correctly, the NZ operation intends to produce all packs here, in time.

I had the impression that they only source product from OZ in times of high demand, but I may have been mistaken.

Dairyxox

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Reply # 1691485 17-Dec-2016 17:43

They risk damaging their brand with inconsistent product. "When is wheetbix not wheetbix?, when its wheetbix made in xxxx"

Issues like this cause customers to either drop the product entirely, or switch to another brand. Its probably saving them a few $$$ capital invested in their plant, or in running the plant with lower hours/staff.

I used to love these Tasti apricot snack logs.

Then one day purchased a pack, and they tasted like "donkey". So I phoned them up to ask why, and they claimed that they changed the recipe to be healthier. It felt like a con, I'd been tricked into buying something I didn't want, and wasn't expecting. Last time I've ever purchased that.

JayADee

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Reply # 1691487 17-Dec-2016 17:58

Oh now that's interesting. I just had some last night and thought they seemed pretty crumbly. Must check the pack...

blakamin

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Reply # 1691493 17-Dec-2016 18:13

I'd vote with my feet...

Actually, I won't buy sanitarium anything, they pay no tax because "religion". Screw them.

Geektastic

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Reply # 1691502 17-Dec-2016 19:25

I have had the organic Weetbix which is from Australia and it seems similar to normal Weetbix in texture. Maybe try that?

The version you describe sounds more like Weetabix from the UK, which is definitely made of smaller flakes than the NZ Weetbix.

I'm curious as to why sugar is an added ingredient in Weetbix when most people I know add sugar in some form when they eat it. Seems like something that should be removed in this day and age.

dafman

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Reply # 1691536 17-Dec-2016 20:42

4 people support this post

Don't be too hard on Sanitarium y'all, they're a "charity"!

You dare moan about crumbly Weetbix ... but how can you expect them to focus on getting the crumbling just right when they have to focus on organising for all those kids to take part in the once-a-year Weetbix marathon!

Putting aside, perhaps, that the cost of running the marathon may be a whole heap less than the tax they would have to pay as a corporate ... but, hey, it's Weetbix, a worthy "charity"after all!

(rant over)

mattwnz

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Reply # 1691599 17-Dec-2016 22:52

What surprised me is that they add sugar to it. Why, when I have had some similar products that don't have it and imo they taste better? But my local store does sell the non sugar brands.

geekIT

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Reply # 1691626 18-Dec-2016 08:03

Geektastic: I have had the organic Weetbix which is from Australia and it seems similar to normal Weetbix in texture. Maybe try that?

The version you describe sounds more like Weetabix from the UK, which is definitely made of smaller flakes than the NZ Weetbix.

No, the 750g packet we bought (local Super Value store) was definitely from OZ. Said so on the box. And it wasn't organic, just regular.

But the 1.2kg packs on the SV shelves are made in Godzone.

Only reason we bought the 750g instead of 1.2kg was the big pack wasn't on special.

Geektastic

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Reply # 1691689 18-Dec-2016 11:18

geekIT:

Geektastic: I have had the organic Weetbix which is from Australia and it seems similar to normal Weetbix in texture. Maybe try that?

The version you describe sounds more like Weetabix from the UK, which is definitely made of smaller flakes than the NZ Weetbix.

No, the 750g packet we bought (local Super Value store) was definitely from OZ. Said so on the box. And it wasn't organic, just regular.

But the 1.2kg packs on the SV shelves are made in Godzone.

Only reason we bought the 750g instead of 1.2kg was the big pack wasn't on special.

Some confusion. The UK product is not the same and has an 'a' in the name - Weetabix. Both descend from the same common denominator however but Weetabix is not owned by Sanitarium.

The UK version (also sold in N America and also made in South Africa I think) is more crumbly so my point was that the version you bought sounded similar to that, not that it came from there.

dickytim

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Reply # 1691981 19-Dec-2016 06:25

blakamin:

I'd vote with my feet...

Actually, I won't buy sanitarium anything, they pay no tax because "religion". Screw them.

Actually they pay not tax because they give away their profits.... yeah screw the generous bastards.