It probably was?a slow news day... Stuff published "Marketing in flux but it is not broken" (11thApril 2008):
Controversy erupted in various internet blogs (online discussion forums) last month with a comment from Trade Me technology manager Rowan Simpson, who was quoted as saying: "Trade Me wasn't about technology. Sam (Morgan, Trade Me founder)'s insight was that marketing was broken.
Apparently this article was written a year ago and only now published. The post they refer as "last month" was actually written by Rowan on his blog back in February 2007 - about fourteen months ago.