Price difference - I don't get it

Forums › Off topic › Price difference - I don't get it

KellyP

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#61645 20-May-2010 16:23

So I just purchased a digital camera from Ascent Technology Ltd for $633.50

It's a Sony DSC-TX7.

Sony sells the TX7 via their website and via their Sony Style retail stores for $779.95

My question is, how is this possible? You would think that buying directly from the manufacturer would cost less, right?

Or does it come down to profit margins?

NZCoderGuy

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#332451 20-May-2010 16:35

It is profit margins - and most retailers will sell on their website with a bigger margin then others. It happens all the time, especially with electronics such as big screen TV's.

Its life.. and at the end of the day - you are still buying their product so they are still making a profit :) its a win-win :)

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Stephen
twitter/ NZCoderGuy / KiwiDevStudios

sbiddle

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#332452 20-May-2010 16:39

$779.95 would be the RRP that most retailerts like Sony (who aren't cheap) would sell it for.

Ascent just run on lower margins.

marmel

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#332453 20-May-2010 16:45

You could have saved yourself even more as well:

http://www.einfo.co.nz/shop/product_info.php?products_id=17344&ref=pricespy

I've purchased a couple of items lately from them inclduing a sony camera and their service has been pretty good.

rscole86

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#332454 20-May-2010 16:47

Manufacturers set the RRP. It would be VERY bad practice of them to then undercut all of the companies they supply to.

KellyP

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#332458 20-May-2010 16:56

marmel: You could have saved yourself even more as well:

http://www.einfo.co.nz/shop/product_info.php?products_id=17344&ref=pricespy

I've purchased a couple of items lately from them inclduing a sony camera and their service has been pretty good.

Yeah but thats parallel imported. Don't get me wrong, it's a great price.

Ragnor

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#332486 20-May-2010 17:39

Ascent and others are etailers, no physical retail stores... no retail staff costs and overheads.