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Topic # 65632 4-Aug-2010 20:57
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As the title suggests; has anyone else noticed the reduced times in TV1's advert times?

I have just watched Cold case from Sunday. And the times for the ads were around 1 minute 15-30 seconds. Even the weekday ads are shorter, by some 15-25 seconds. I know this because I have used an HTPC, with a 15 second button-press for over 2 years. I also think this happened the last weekend, but just put it down to the drink Tongue out

Is this the broascasters trying to work-around the issue of advert remote-bypassing? Or have they just woken up to the fact that if ads are of a reasonable duration (no more than 1.5 minutes, IMO) that people may just let them ride, & not remote past them?




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  Reply # 363313 4-Aug-2010 22:30
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Or that they have run out of people prepared to pay to advertise on tv.




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  Reply # 363486 5-Aug-2010 09:43
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Yeah so I doubt it...
Odds on, they've finally listened to consultants re: break times.

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  Reply # 363506 5-Aug-2010 10:11
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Noticed that too with the Sunday edition of "This is not my Life" - very short ad breaks. Wether this was because it was late sunday evening, outside of peak view times, or a new consistent thing, remains to be seen.




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  Reply # 363743 5-Aug-2010 16:17
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But are they more frequent?

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