It was definitely a 3D Broadcast (side by side format). (ie 2 stretched videos left/right which look the same). It was a little hard (impossible) to do the "crossing eyes trick" on a 50 inch non 3D TV to view it in 3D.
I remember when I was channel surfing early March and saw the same thing on fashion TV saying that they were having a full weekend of 3D on Fashion TV. Guess it only refers to TV channels up north running the channel inn HD as well..