Localist.co.nz - worth advertising in?

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nate

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#83143 11-May-2011 13:38

Just had a sales call from localist.co.nz, worth advertising in it?

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#467924 11-May-2011 13:42

I would say its too soon to know.

freitasm

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#467926 11-May-2011 13:43

You could advertise in every web site in the world. But it all comes down to what is your budget and where to get an effective return...

I visited the site. The only thing I see there is the asking for people to list businesses.

But where do we actually get to see the listings, reviews, etc? I can't find it...

Ultimately, they could have a large database that no one cares about.

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#467927 11-May-2011 13:44

Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.

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#468253 12-May-2011 12:45

Offline:
"The guides will go to about 380,000 Auckland households and businesses twice a year"

If the price was right might be worthwhile but I'm guessing it won't be.

Online:
"Localist online is coming soon. You can claim your free listing now, and we?ll take advance orders from those wanting to purchase a business page as soon as we launch."

If the links are not set to "no follow" a listing may be worth it for backlinks / SEO purposes.

There are heaps of these online directories now, not a predicting much a future for new entrants.

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#468281 12-May-2011 13:53

My yellow and white pages haven't been used in over 3 years. They went straight in the recycling this year. Last year I took them back. The localist will be doing the same in our house.... I need a sign: NO CIRCULARS - NO PHONE BOOKS

My views (except when I am looking out their windows) are not those of my employer.

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#468290 12-May-2011 14:01

hairy1: My yellow and white pages haven't been used in over 3 years.

Make good door stops, monitor stands, safes (cut out pages, hide stuff in space left), fire starter, amongst other things...

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#468293 12-May-2011 14:04

Bugger! I just threw away four good door stops!

Ironically we got two sets delivered this year as we are on a corner section.

My views (except when I am looking out their windows) are not those of my employer.

Nicholss

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#468925 13-May-2011 21:37

Hi.

I'm from Localist. Clearly I think it's worth advertising but I guess it all comes down to the business - their need for new customers, their customer footprint (local vs regional vs international) and their existing digital strategy. Here's the fast version:

- we are producing books but not like the doorstop variety - ours are little A5 ones and only relevant to the local area. You might argue print is out and digital is in, but tonnes of customers still search in print. We're selling now and it's going pretty well.

- our web and mobile products are launching soon - the current site is just a holding site. Localist will be for Auckland, it will mash up social / directory / local information. It offers web in one place and the ability to post anywhere else (facebook / twitter) without having to update all three separately. Listings are optimised and you can use the feeds in pages to advertise anything, anytime. The site works on relevancy not on how much you pay to be top of the list. If you are a good content creator, naturally you get picked up more.

- but the point is that we're Auckland, and local. So if you want to pay a smaller amount to get to customers in your local area, it's worth considering. And our proposition in digital is all about providing a platform to talk to customers, and getting them to talk about you, because marketing today / in the future is all about social recommendation.

That's us, and you're right that there are loads of advertising options out there, but we've got an offer at the moment that means it doesn't cost much to give Localist a go. Give us a call if you need to know more 0800 030 030.

S (marketer not geek sorry)

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#468927 13-May-2011 21:52

I'd say no, as isn't looking promising. However what is the harm in getting the free listing if you have time to kill? Why not, I did it.

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#468932 13-May-2011 22:04

freitasm: Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.

I would prefer to support this one, as it looks to be run by NZ post which is kiwi owned. I suppose it is worth them giving it a go, you never know.

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#468961 13-May-2011 23:32

Every year a yellow plastic bag with white and yellow pages arrives outside my house and I take it inside to put into the rubbish as I have no use for it.

This must me the same/similar for a lot of people around New Zealand in these days of the internet.

A paper directory is out of date even before it is printed and now I'm going to get another one that I don't want.

I presume (like the white/yellow pages) there is no way for people to opt out in getting one which they don't want.

Saying all this I see no problem with your service (the paperless version).. Just the idea of another paper directory which a lot of people never use (except for a monitor stand).

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#468979 14-May-2011 07:16

Hi - actually you can opt out. We saw this and printing on carbon neutral paper as fundamentals. Print fits into the portfolio in a slightly different way in that you can flick through a book and get ideas, and maybe find that things exist locally that you didn't realise. There's a fair bit of content in the book about 'local secrets' to stimulate trade locally. S

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#469253 15-May-2011 12:04

robbyp:
freitasm: Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.

I would prefer to support this one, as it looks to be run by NZ post which is kiwi owned. I suppose it is worth them giving it a go, you never know.

In my mind that is a reason to be pessimistic about this, being government run they're sure to go about this wrong in the details countless times.

Governments mean spending other people's money rather than your own, so less care, and don't take into account the right balance or risk/reward to make it successful that a private business would.

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#469715 16-May-2011 15:50

I would sooner spend on 0133 than localist if I was into that sort of thing.

Can you call localist and ask for a plumber near your location? No web presence yet. Seems a bit backwards to be doing dead trees before online, but I guess owned by NZ post means that they think people like dead tree media.

I am amazed at the number of businesses that pay $100's for inclusion in these crap alphabetic non searchable paper books and cant be bothered to even sort out their own listing in google places etc. IMO that just shows incompetence on the part of the business owner. Sure they are worth it if you get a good job thru the advertising, but really, not taking up the free/cheap options before even considering overpriced dying media is IMO foolish.

Richard rich.ms

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#469751 16-May-2011 16:56

What I don't understand here is that they sold Yellow Pages and then just recreated another similar business ... seems like a big wast of money and doesnt make sense - really or is this not the case at all???

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