Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.




6299 posts

Uber Geek
+1 received by user: 378

Moderator
Trusted
Lifetime subscriber

Topic # 83143 11-May-2011 13:38
Send private message

Just had a sales call from localist.co.nz, worth advertising in it?

View this topic in a long page with up to 500 replies per page Create new topic
 1 | 2 | 3
395 posts

Ultimate Geek
+1 received by user: 42


  Reply # 467924 11-May-2011 13:42
Send private message

I would say its too soon to know.

BDFL - Memuneh
59418 posts

Uber Geek
+1 received by user: 10626

Administrator
Trusted
Geekzone
Lifetime subscriber

  Reply # 467926 11-May-2011 13:43
Send private message

You could advertise in every web site in the world. But it all comes down to what is your budget and where to get an effective return...

I visited the site. The only thing I see there is the asking for people to list businesses.

But where do we actually get to see the listings, reviews, etc? I can't find it...

Ultimately, they could have a large database that no one cares about.





 
 
 
 


BDFL - Memuneh
59418 posts

Uber Geek
+1 received by user: 10626

Administrator
Trusted
Geekzone
Lifetime subscriber

  Reply # 467927 11-May-2011 13:44
Send private message

Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.





8020 posts

Uber Geek
+1 received by user: 386

Trusted
Subscriber

  Reply # 468253 12-May-2011 12:45
Send private message

Offline:
"The guides will go to about 380,000 Auckland households and businesses twice a year"

If the price was right might be worthwhile but I'm guessing it won't be.

Online:
"Localist online is coming soon. You can claim your free listing now, and we?ll take advance orders from those wanting to purchase a business page as soon as we launch."

If the links are not set to "no follow" a listing may be worth it for backlinks / SEO purposes.


There are heaps of these online directories now, not a predicting much a future for new entrants.

2612 posts

Uber Geek
+1 received by user: 315

Trusted
Lifetime subscriber

  Reply # 468281 12-May-2011 13:53
Send private message

My yellow and white pages haven't been used in over 3 years. They went straight in the recycling this year. Last year I took them back. The localist will be doing the same in our house.... I need a sign: NO CIRCULARS - NO PHONE BOOKS





My views (except when I am looking out their windows) are not those of my employer.

xpd

The Overrated Raccoons
8452 posts

Uber Geek
+1 received by user: 1148

Mod Emeritus
Trusted
Lifetime subscriber

  Reply # 468290 12-May-2011 14:01
Send private message

hairy1: My yellow and white pages haven't been used in over 3 years.



Make good door stops, monitor stands, safes (cut out pages, hide stuff in space left), fire starter, amongst other things...




XPD / Gavin / DemiseNZ

 

For Free Games, Geekiness and Reviews, visit :

 

Home Of The Overrated Raccoons

 

 


2612 posts

Uber Geek
+1 received by user: 315

Trusted
Lifetime subscriber

  Reply # 468293 12-May-2011 14:04
Send private message

Bugger! I just threw away four good door stops!

Ironically we got two sets delivered this year as we are on a corner section.




My views (except when I am looking out their windows) are not those of my employer.

3 posts

Wannabe Geek


  Reply # 468925 13-May-2011 21:37
Send private message

Hi.

I'm from Localist. Clearly I think it's worth advertising but I guess it all comes down to the business - their need for new customers, their customer footprint (local vs regional vs international) and their existing digital strategy. Here's the fast version:

- we are producing books but not like the doorstop variety - ours are little A5 ones and only relevant to the local area. You might argue print is out and digital is in, but tonnes of customers still search in print. We're selling now and it's going pretty well.

- our web and mobile products are launching soon - the current site is just a holding site. Localist will be for Auckland, it will mash up social / directory / local information. It offers web in one place and the ability to post anywhere else (facebook / twitter) without having to update all three separately. Listings are optimised and you can use the feeds in pages to advertise anything, anytime. The site works on relevancy not on how much you pay to be top of the list. If you are a good content creator, naturally you get picked up more.

- but the point is that we're Auckland, and local. So if you want to pay a smaller amount to get to customers in your local area, it's worth considering. And our proposition in digital is all about providing a platform to talk to customers, and getting them to talk about you, because marketing today / in the future is all about social recommendation.

That's us, and you're right that there are loads of advertising options out there, but we've got an offer at the moment that means it doesn't cost much to give Localist a go. Give us a call if you need to know more 0800 030 030.

S (marketer not geek sorry)

933 posts

Ultimate Geek
+1 received by user: 26


  Reply # 468927 13-May-2011 21:52
Send private message

I'd say no, as isn't looking promising. However what is the harm in getting the free listing if you have time to kill? Why not, I did it.




Who I am: multi time Ironman finisher, University of Auckland graduate, Freelancer (mainly focused on website development, message me for work).

twitter.com/TersoIT

1163 posts

Uber Geek


  Reply # 468932 13-May-2011 22:04

freitasm: Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.




 

I would prefer to support this one, as it looks to be run by NZ post which is kiwi owned. I suppose it is worth them giving it a go, you never know.

2335 posts

Uber Geek
+1 received by user: 372

Trusted

  Reply # 468961 13-May-2011 23:32
Send private message

Every year a yellow plastic bag with white and yellow pages arrives outside my house and I take it inside to put into the rubbish as I have no use for it.

This must me the same/similar for a lot of people around New Zealand in these days of the internet.

A paper directory is out of date even before it is printed and now I'm going to get another one that I don't want.

I presume (like the white/yellow pages) there is no way for people to opt out in getting one which they don't want.

Saying all this I see no problem with your service (the paperless version).. Just the idea of another paper directory which a lot of people never use (except for a monitor stand).


3 posts

Wannabe Geek


  Reply # 468979 14-May-2011 07:16
Send private message

Hi - actually you can opt out. We saw this and printing on carbon neutral paper as fundamentals. Print fits into the portfolio in a slightly different way in that you can flick through a book and get ideas, and maybe find that things exist locally that you didn't realise. There's a fair bit of content in the book about 'local secrets' to stimulate trade locally. S

933 posts

Ultimate Geek
+1 received by user: 26


  Reply # 469253 15-May-2011 12:04
Send private message

robbyp:
freitasm: Oh... Read the FAQ. They will publish "books" twice a year, and drop in people's mailboxes.

Good old competition to Yellow Pages. Blergh... Meh. Pass.




 

I would prefer to support this one, as it looks to be run by NZ post which is kiwi owned. I suppose it is worth them giving it a go, you never know.


In my mind that is a reason to be pessimistic about this, being government run they're sure to go about this wrong in the details countless times. 

Governments mean spending other people's money rather than your own, so less care, and don't take into account the right balance or risk/reward to make it successful that a private business would. 




Who I am: multi time Ironman finisher, University of Auckland graduate, Freelancer (mainly focused on website development, message me for work).

twitter.com/TersoIT

20580 posts

Uber Geek
+1 received by user: 3966

Trusted
Subscriber

  Reply # 469715 16-May-2011 15:50
Send private message

I would sooner spend on 0133 than localist if I was into that sort of thing.

Can you call localist and ask for a plumber near your location? No web presence yet. Seems a bit backwards to be doing dead trees before online, but I guess owned by NZ post means that they think people like dead tree media.

I am amazed at the number of businesses that pay $100's for inclusion in these crap alphabetic non searchable paper books and cant be bothered to even sort out their own listing in google places etc. IMO that just shows incompetence on the part of the business owner. Sure they are worth it if you get a good job thru the advertising, but really, not taking up the free/cheap options before even considering overpriced dying media is IMO foolish.




Richard rich.ms

Bee

591 posts

Ultimate Geek
+1 received by user: 109


  Reply # 469751 16-May-2011 16:56
Send private message

What I don't understand here is that they sold Yellow Pages and then just recreated another similar business ... seems like a big wast of money and doesnt make sense - really or is this not the case at all???

 1 | 2 | 3
View this topic in a long page with up to 500 replies per page Create new topic



Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

New Zealand hits peak broadband data
Posted 18-Jan-2018 12:21


Amazon Echo devices coming to New Zealand early February 2018
Posted 18-Jan-2018 10:53


$3.74 million for new electric vehicles in New Zealand
Posted 17-Jan-2018 11:27


Nova 2i: Value, not excitement from Huawei
Posted 17-Jan-2018 09:02


Less news in Facebook News Feed revamp
Posted 15-Jan-2018 13:15


Australian Government contract awarded to Datacom Connect
Posted 11-Jan-2018 08:37


Why New Zealand needs a chief technology officer
Posted 6-Jan-2018 13:59


Amazon release Silk Browser and Firefox for Fire TV
Posted 21-Dec-2017 13:42


New Chief Technology Officer role created
Posted 19-Dec-2017 22:18


All I want for Christmas is a new EV
Posted 19-Dec-2017 19:54


How clever is this: AI will create 2.3 million jobs by 2020
Posted 19-Dec-2017 19:52


NOW to deploy SD-WAN to regional councils
Posted 19-Dec-2017 19:46


Mobile market competition issues ComCom should watch
Posted 18-Dec-2017 10:52


New Zealand government to create digital advisory group
Posted 16-Dec-2017 08:47


Australia datum changes means whole country moving 1.8 metres north-east
Posted 16-Dec-2017 08:39



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.