Saw it in Stuff earlier, in small format. Should still be there actually, and if you click on it, the advertised site opens up... in the little box for the ad. :)
I just thought it was a bizarre ad. Apart from anything, it's incorrect. If you want to do the Black Power salute with a clenched fist, you don't pump your arm up and down. There's also the punching as you note which serves what purpose exactly?
All in all, I was reminded of this rather NSFW b3ta animation. (No, don't click if you're easily offended.)
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