Read this either more women pirate mobile games than men or the men are buying mobile games for their women!!!!!!!!!!!! or is this research a load of Sh** (like anlaysts forecasts i.e if 10 people buy it today 1m will buy it next year when they get the same device ---- ummmm



When it Comes to Mobile Games, Women Play and Men Pay says Yankee Group
Posted by: Kurt Uhlir at July 15, 2004 6:00:41 AM


Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile gamers purchased games compared to 17 percent of women.

"Our survey clearly disagrees with the common stereotype that men, especially young men, are the most ardent mobile gamers," said Michael Goodman, Yankee Group Media & Entertainment Strategies senior analyst. "The largest market may be getting the least attention in a space that's increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys."

"As mobile devices evolve from communication and productivity tools into entertainment platforms they are dramatically expanding their competitive peer-set," continued Goodman. "In addition to competition between handset and PDA manufacturers, there's also competition from entrenched incumbents such as consumer electronics and PC manufacturers, which are much more familiar with entertainment applications and services."