New Zealand Developers Encouraged to Rise to Super Apps Developer Challenge – APAC Division
Research In Motion (RIM) has announced an initiative to promote innovation and opportunity in the New Zealand mobility industry with the BlackBerry® Super Apps Developer Challenge.

Adele Beachley, Managing Director, Australia and New Zealand, RIM, said, “RIM hopes to encourage innovation in application development and we believe that the BlackBerry Super Apps Developer Challenge is a great way for RIM to successfully contribute to the New Zealand developer community.  The BlackBerry Super Apps Developer Challenge offers developers in the Asia Pacific an attractive prize package so we hope New Zealand developers are encouraged to enter and demonstrate their talent.”   

The BlackBerry Super Apps Developer Challenge invites developers to showcase applications that take advantage of the BlackBerry Application Platform’s unique capabilities. The BlackBerry Application Platform allows developers to quickly and easily build applications that seamlessly share information and interact with core BlackBerry applications or other third party applications.

The Challenge will recognise BlackBerry smartphone applications on a regional basis across four global regions – Asia Pacific, North America, Latin America and Europe/Middle East/Africa. Judges will evaluate applications submitted in seven categories: Productivity, Fun & Entertainment, Knowledge, Sharing, Navigate & Explore, Multi-media and In the Know.

Developers of applications selected at each finalist level will receive unique prizes to support their development on the BlackBerry platform and to help them achieve commercial success. There are over $1.5 million dollars in prizes to be won, including application promotion services, BlackBerry smartphones, BlackBerry App World™ marketing support, an Elite membership in the BlackBerry Alliance Program and more. 

Applications will be judged on quality, user experience and how effectively they have incorporated “Super App” characteristics.

Information Links

To apply for the Super Apps Developer Challenge, visit http://bpf.wufoo.com/forms/2010-blackberry-super-apps-developer-challenge/ and complete the application form.

For more information on developing “Super Apps” on the BlackBerry Application Platform, please visit www.blackberry.com/developers/superapps.