Yes, really ...
"The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App is now available in limited quantities in Germany and the UK, with a US and global rollout launching as of October 2014."
"Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes. It tells you if you’re brushing too hard, if you’ve brushed long enough and even if your brushing habits have improved."
"Utilizes Two-Way Communication: Not only does the app receive brushing data and report it back to you, but you can also program the app so that it communicates with the brush for personalized brushing."
Now I know what to get Uncle Fred for Christmas.
PS The toothbrush is coloured blue.