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digiRAMA trumpets new music download card
Buying music online just got a lot easier for under-18s and anyone without a credit card. 

In a first of its kind for New Zealand, Kiwi-based music site digiRAMA has launched a rechargeable music download card that eliminates the need for a credit card.

Under-18s can’t get credit cards in their own name, a major obstacle for them when they have wanted to legitimately download music using the internet. 

The new digiRAMA Music Download Cards are simple to use, the company says, and work just like a phone card. 

The plastic cards are now available in more than 1,000 stores nation-wide and can be recharged through the EFTPOS-based EZIPAY network.

digiRAMA managing director Shaun Davis says he expects the new cards to be popular with music fans. He also believes it will help in the fight against illegal downloading.

“Part of the problem with illegal downloading has no doubt been a lack of access for young people without credit cards to many legal download sites,” Davis says. “The digiRAMA Music Download Cards get around that problem by making it simple to legitimately purchase your favourite music for a great-value price.

“The digiRAMA Music Download Card also makes a great gift idea – perfect for Christmas. You can select the amount you want to give and charge it up on the card. The recipient can then use it online whenever they like.”

Davis says the advanced security features of the digiRAMA site means card users can be confident there is no risk of downloading viruses or being inundated with unwanted ads or spam.

The digiRAMA Music Download Cards give music lovers access to one of the biggest music “stores” in the country with more than 500,000 singles and thousands of albums available for download from the digiRAMA site, including content exclusive to the digiRAMA site.

Download prices on digiRAMA are better than in physical stores, Davis says. New release albums cost $17 while individual songs are just $1.75. 

The minimum amount chargeable to a digiRAMA Music Download Card is $20 and the minimum recharge amount is $10. Card owners can use them to download music, videos, ringtones and more.