With data harvesting/AI, Google are able to build apps with increasing greater personal utility than Apple (The increasing gap between Assistant vs Siri is a good example). The trade off for this greater utility is less privacy. The problem for Apple is that this utility gap will continue to increase over time - how long will users value privacy if their ability to do new things increasingly compromised?
Google I/O 2019 showed this week how quickly Google AI is advancing. The clear trade off though is privacy - each new AI innovation (especially advancements in Assistant) gives more and more of your personal data to Google. eg. Using Connecting smart devices to Google Home, using Assistant to automate/manage more of your daily tasks - you are basically handing over increasing amounts of personal data to Google.
But do people care? Personally, I'm surprised so many people are happy to put a device in their home (even bedroom) that gives large corporations carte blanche to listen/spy on them 24 hours a day.
Do I care? I'm uncomfortable with where Google is heading with AI, and won't be buying a Google Home Hub/Alexia anytime soon, but am I just a luddite with outdated ideas for privacy? Does it really matter that I'm a mere one of several billion that Google collects data on?