I sometimes wonder whether Whitcoulls perform any market research. The Kobo Touch has finally be launched here at a nose-bleed price of $279. Sony's new PRS-T1 has a pre-order price of $230.
Interestingly, in the US the Kobo is only USD129 to Sony's USD149. On paper, the Sony looks marginally better hardware.
It doesn't seem to make sense and I wonder how long it will be before Whitcoulls has to drop the price.