I'm trying to help out a friend who graduated with a Bachelor of Computer Science (Uni of Auckland) last year and has had no luck with over 100 job applications for entry-level/graduate developer roles. He got average grades overall but has a really mature personality and quite a lot of customer service experience. We've been re-doing his CV which wasn't too bad, but should hopefully be more appealing now.
I've been reading on this forum that one important aspect for someone like his is to continue upskilling even while out of a job.
For someone who wants to be a programmer, what industry certifications are the most sort after or the best to get for a new graduate? Or is it better for him just to get on and write more programs with what he already knows?