mattwnz:
The start price for the new gen base model is $1499. Previously the start price for base model was $1399.
Granted the base model has increase storage and new features, but it is still a big percentage price jump.
I see. Maybe RAM prices are such that it wasn't possible? Apple will still be making huge margins even if they kept the same pricing, but their market power is such that they almost have monopolistic pricing power.
This weeks downward move in the dollar might filter through to higher pricing in the future though.