Technofreak: I can view the the full TradeMe site as well on my phone and get the features/functions that the mobile site doesn't have. I can have email push as well to get any auction closing emails, though I dont't bother with that.
Back to my original question, Why is an app needed for the iPhone? Why would a website owner bother spending the money to develop such an app?
Accessing the full website via iPhone is possible, but its annoying having to zoom in to click the correct links etc and to be able to read the text clearly...well thats IMO.
I'll find the app useful, its a lot easier to read and keep track of my auctions while Im mobile by clicking a couple of icons rather than making sure Im clicking on the right link etc.
At home Ill still stick to the full site on my laptop.