sbiddle:Benjip:I disagree 100%. I think people have more loyalty to Apple and the iOS ecosystem than they do to their bank – it's easy enough to switch to ANZ, especially if you don't have a mortgage that you'd need to re-fix etc..
There are also now 4,000,000 potential additional Apple Pay users in Australia as Apple made a deal with "more than 30 small banks and credit unions across Australia".
With interchange rates slashed in Australia the big banks aren't going to give up the cut that Apple want.
Apple's ACCC submission showed how little Apple really understand about the payments market in Aistralia. Australia leads the world in contactless payments, and the banks don't need an American company to try and tell them how having Apple pay will grow the market. Like the ISP market there is plenty of choice and if people are such fanboi's that they have to have Apple Pay then they can go and join a bank that offers it.
As I just did.
I'm not just a "fanboi " either, I simply have the iPhone already and want the contactless payment to work. After asking KiwiBank (who have been my only bank for the last 10 years) what their plan was for initiating ApplePay I was told (in September... 3 months ago!)
"With Apple pay being available with ANZ. There’re lots of mobile wallet solutions heading to New Zealand – we’re taking time to see what option would be the best for our customers, so we’ve no plans to link our cards with Apple Pay at this stage but we’re open to what the future holds! "
After 3 months with no news at all, ANZ just won a VERY loyal KiwiBank customer simply because I wanted a backup payment option (and phone based payments as a bonus) for if I lose my wallet (or it gets picked) on my upcoming overseas holiday.
As ANZ are STILL the onl ones giving me any option to go "walletless" they just won my business... and I'm sure I'm it the only one!