But since Steve Jobs shuffled off, have Apple now well and truly lost their mojo? They haven’t released any new ground breaking tech since the ipad. In fact, they are now pretty much followers – take their last two releases - iPad Pro followed Surface Pro, Apple watch followed Android wear.
And with the exception of force touch, their phones are pretty much under-spec’d relative to other flagships competition (resolution, battery, waterproofing, expandable storage etc).
I see a few Apple watches on peoples wrists, but not many.
iTunes is looking tired.
I don't hear many raving over Apple music.
And their beautiful design ethos is now starting to well and truly show cracks, with some really woeful offerings of recent – the following youtube sums this up nicely: https://youtu.be/yOwlR74rC5Q
Yes, as one of the world’s biggest companies, Apple still have mountains of cash and plenty of punters still prepared to pay over the odds for an iphone, but are Apple’s glory days now well and truly behind them?