OK, this has been discussed to death already on here and I couldn't find an appropriate post that's still open, but here goes.
First, look here:
http://www.apple.com/nz/iphone/buy/
Now, go here:
http://www.apple.com/au/iphone/buy/
Put the two tabs in your browser side by side. Notice a difference?
You have to look closely but look at the break between where it lists the places of where to buy the phone and details of the iPhone accessories.
Apple NZ has two lines, Apple AU has a single line.
This time last year prior to the 3GS going on sale, myself and a few others on here noticed the exact same difference between the two sites, with the general consensus being it was a place holder for a second seller's details to be added. Speculation was that it was going to be Telecom who would become the second seller, particularly after that Telecom guy's tweet (his name escapes me) saying they were in "deep discussions with Apple" about selling the new phone. As we know, Apple's online store became the holder of this spot, and we now had a choice between buying direct from either Apple or Vodafone.
Back to the present day, and it appears there is again a spot for details of a third seller to be added.
As I said above, the possibility of Telecom becoming an official seller of the iPhone has been discussed at length on here at various times, but if this is another place holder, I personally can't think of a genuine contender other than Telecom.
Want more proof? Look here at Apple Canada:
http://www.apple.com/ca/iphone/buy/
Your opinions? A place holder for a third seller or a formatting error on Apple's part? My money's on the former.