sbiddle:avecha: To me it seems like quite the hack job to release a network that most people can't even utilize properly.
You chose a network that doesn't have it's own infrastructure in your town, so your phone will roam on Vodafone to deliver nationwide coverage.
Depending on your data requirements you may probably find that Vodafone or Telecom are cheaper.
I never saw anywhere in the fine print on the tv adverts stating that you have to be in a main city to use the network properly.