djrubbie: It could have been cheaper if they continued to offer Home Phone Basic along with the Plus option, but elected not to and called that value added when it doesn't really add anything to people who only wanted a local line and nothing else.
Then again, the supplied router isn't hardcoded to use their VoIP services, so a different provider can be used instead of them and still be able to use the existing line setup.
But you still have no choice as to what modem router you can use. What other isp's dictate to the consumer what modem router they can use.