n4: I'd say the messages were intended to reach people without reliable power supply and so don't have good access to TV, radio, or the internet. Clearly you don't fall into that category, so all is working as it should. Maybe Vodafone cast the net a bit wider than 2degrees.
That's what I was thinking too. It's the most likely scenario.
I don't think there is a conspiracy happening... but who knows.

