Unlimited Broadband price war heats up

Slingshot has dropped the price of its unlimited broadband plans by $10 to $89 a month for ADSL and Ultra-Fast Broadband plans.

The move undercuts new entrants to the unlimited market, Telecom and Vodafone, and reaffirms Slingshot’s dedication to leading the market.

Slingshot has been offering unlimited plans for more than two years, and the late entrance of Vodafone and Telecom highlights their slowness to respond to consumer need, says Slingshot GM Taryn Hamilton.

“Slingshot’s unlimited customers have been benefiting from data bill certainty and the freedom to do what they want online for a couple of years now so Telecom and Vodafone are a little late to the party.

“The cynic in me says the big boys have known that people want to go unlimited, but have waited until the last possible moment to introduce these plans – in the same week and at the same price mind you – as they maximise their profits in the meantime.”

Slingshot’s unlimited broadband plan is its most popular plan for new customers and an example of the company’s focus on delivering not only great prices but innovative products and services.

“Our aim is to give customers the best value unlimited broadband service in New Zealand so they can do everything they need to do online without being restricted by the amount of data they are using,” says Hamilton.

The new price also reinforces Slingshot’s standing as the best performing broadband provider in New Zealand after winning the “Most Satisfied Customers” award in a survey earlier this year by consumer ratings organisation Canstar Blue.

Slingshot received an unprecedented 5 star rating across all seven broadband categories, including value for money, speed, and overall satisfaction.

On top of its competitively priced broadband plans, Slingshot also has a range of other innovative products such as Global Mode, Rollover Data and an online storage association with MEGA which adds significant value to its customers.

Slingshot doesn’t throttle peer to peer traffic on its unlimited plan.