With just four months before digital switch over begins, we're launching Freeview's new publicity campaign, and thought we'd share some of our latest news and technology while we're at it.
We'll be demonstrating the Freeview Interaction Channel, which will allow broadcasters to deliver on demand content directly to TVs through Freeview set top boxes. The channel is built with the same technology as the BBC's hugely popular iPlayer catch up service, and we believe it will completely transform the way New Zealanders watch free-to-air television.
We'll also be unveilling our brand new High Definition Electronic Programme Guide - a first for New Zealand audiences - and talk about new channels in the pipeline for the Freeview platform.