[FTA AU] - Channel Ten to launch HD channel

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ockel

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#192008 24-Feb-2016 07:41

In a time where everyone says that HD is standard and everything should be broadcast in HD.......

Channel 10, one of the big three (not a minnow like Prime), is finally going to broadcast in HD responding to the launch of 9HD. Recall that Nine went HD in November 2015 coinciding with the 3rd test between NZ and Australia (although that match was broadcast in SD.....)

“There has been a clear, growing demand from our audiences for HD and I’m delighted that recent changes to legislation have allowed us to bring all the excitement of HD to Ten for the first time,” said Paul Anderson, CEO, Network Ten.

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sbiddle

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#1498260 24-Feb-2016 08:21

The reasons for this are complex, but essentially the AU Govt prohibited the main channels from transmitting their primary channel in HD (called the SD primary channel policy), but many ran secondary channels in HD. This has now been changed so they're all rushing to begin HD broadcasts of their primary channels again. Some do broadcast the same content in both SD and HD.

TV in Aussie is incredibly complex due to their horrible MPEG2 based system with it's own unique channel spacing. These new HD channels are H.264 so only available to those who have a TV within the past couple of years that has H.264 support.

ockel

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#1498305 24-Feb-2016 09:09

Yes, the Australian media market is complex and often bizarre. An environment of rampant protected interests enshrined by legislation - not for the benefit of the consumer but for the benefit of the broadcasters. We complain bitterly when channels with less than an audience share of 5% is not broadcast in HD and yet our closest neighbour has its major channels still broadcasting content in SD.

Next thing you know an affiliate will be suing its broadcast partner for streaming content and circumventing geographical broadcast rights. Maybe they'll claim that the broadcast partner is not doing enough geoblocking. Within country.

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joshhill96

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#1498351 24-Feb-2016 10:31

sbiddle:

TV in Aussie is incredibly complex due to their horrible MPEG2 based system with it's own unique channel spacing. These new HD channels are H.264 so only available to those who have a TV within the past couple of years that has H.264 support.

Or a set top box in the last few years such as the aerialBox T2100 or T2200 :P

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robjg63

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#1498438 24-Feb-2016 12:42

ockel:

Yes, the Australian media market is complex and often bizarre. An environment of rampant protected interests enshrined by legislation - not for the benefit of the consumer but for the benefit of the broadcasters. We complain bitterly when channels with less than an audience share of 5% is not broadcast in HD and yet our closest neighbour has its major channels still broadcasting content in SD.

Next thing you know an affiliate will be suing its broadcast partner for streaming content and circumventing geographical broadcast rights. Maybe they'll claim that the broadcast partner is not doing enough geoblocking. Within country.

I had noticed in Europe there is still a lot of SD broadcast - not a huge amount of HD considering the populations - I am talking France and Italy mainly.

Had noticed too, that the Aussies would have a couple of permutations of a channel sometimes - SD and HD variants. Never made much sense to me as to why.

We probably gained a better system by waiting a little before we adopted DTV and we get a reasonable amount of HD considering.

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ockel

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#1498440 24-Feb-2016 12:47

robjg63:

ockel:

Yes, the Australian media market is complex and often bizarre. An environment of rampant protected interests enshrined by legislation - not for the benefit of the consumer but for the benefit of the broadcasters. We complain bitterly when channels with less than an audience share of 5% is not broadcast in HD and yet our closest neighbour has its major channels still broadcasting content in SD.

Next thing you know an affiliate will be suing its broadcast partner for streaming content and circumventing geographical broadcast rights. Maybe they'll claim that the broadcast partner is not doing enough geoblocking. Within country.

I had noticed in Europe there is still a lot of SD broadcast - not a huge amount of HD considering the populations - I am talking France and Italy mainly.

Had noticed too, that the Aussies would have a couple of permutations of a channel sometimes - SD and HD variants. Never made much sense to me as to why.

We probably gained a better system by waiting a little before we adopted DTV and we get a reasonable amount of HD considering.

As a famous person once said "We dont know how lucky we are, Trev".

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robjg63

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#1498450 24-Feb-2016 12:54

ockel:

robjg63:

ockel:

Yes, the Australian media market is complex and often bizarre. An environment of rampant protected interests enshrined by legislation - not for the benefit of the consumer but for the benefit of the broadcasters. We complain bitterly when channels with less than an audience share of 5% is not broadcast in HD and yet our closest neighbour has its major channels still broadcasting content in SD.

Next thing you know an affiliate will be suing its broadcast partner for streaming content and circumventing geographical broadcast rights. Maybe they'll claim that the broadcast partner is not doing enough geoblocking. Within country.

I had noticed in Europe there is still a lot of SD broadcast - not a huge amount of HD considering the populations - I am talking France and Italy mainly.

Had noticed too, that the Aussies would have a couple of permutations of a channel sometimes - SD and HD variants. Never made much sense to me as to why.

We probably gained a better system by waiting a little before we adopted DTV and we get a reasonable amount of HD considering.

As a famous person once said "We dont know how lucky we are, Trev".

Or an even earlier famous (in 1957 and not a kiwi) once said 'You've never had it so good'

Nothing is impossible for the man who doesn't have to do it himself - A. H. Weiler