PRESS RELEASE: Sunday 18th August, 2009


Prime Now Available on Freeview Satellite® And Freeview |HD®platforms


Freeview Limited and SKY Television announce that an agreement has been reached regarding Prime Television being made available on Freeview satellite® and Freeview|HD® platforms from Monday 17th August, 2009.

Having launched a little over two years ago, the availability of Prime on Freeview now brings the total number of channels to 13 on Freeview satellite® and 12 on Freeview|HD®. This is yet another compelling reason for Kiwis to switch from analogue TV to free-to-air digital TV.

More than a quarter of a million homes have already done so, as was signalled by Freeview in July 2009.

Freeview was created to provide consumer choice in digital TV access and this latest exciting development means New Zealanders can now choose to watch all national free-to-air channels in digital quality.


“All you need is a Freeview approved digital receiver and your existing TV and you can
enjoy Prime’s programmes in digital quality for free” says Sam Irvine, General Manager,
Freeview.

Current Prime viewers may also be able to take advantage of their UHF aerials which could provide them with access to the Freeview |HD® platform. All viewers need to do is to visit www.freeviewnz.tv to see if they are in a Freeview |HD® coverage area.

ENDS