Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


Mad Scientist
18701 posts

Uber Geek
+1 received by user: 2381

Trusted
Lifetime subscriber

Topic # 62894 16-Jun-2010 18:37
Send private message

Something that has always bemused (or scared the crap out of) me is - how do companies know how many people "watched the world cup", etc ...

see this http://nz.news.yahoo.com/a/-/top-stories/7409424/all-whites-fans-still-went-to-work-despite-late-night/ for example

i can understand if sky knows how many people watched a sky channel. can anyone explain how you'd know how many people tuned in to a terrestial signal?

View this topic in a long page with up to 500 replies per page Create new topic
 1 | 2
21296 posts

Uber Geek
+1 received by user: 4297

Trusted
Subscriber

  Reply # 342423 16-Jun-2010 18:40
Send private message

A small number of people have a box on their TV that records what was watched and sends the data back to them.

Dont work with timeshifted recordings or inbuilt freeview so I dont know what they will be doing soon when noone uses analog.




Richard rich.ms

7851 posts

Uber Geek
+1 received by user: 787

Subscriber

  Reply # 342426 16-Jun-2010 18:53
Send private message

I think that most of the people with these boxes must watch TVNZ 1 judging by the ratings of junk..




Regards,

Old3eyes


3583 posts

Uber Geek
+1 received by user: 149

Trusted

  Reply # 342429 16-Jun-2010 19:07
Send private message

Very good question, something I have always wanted to find out too!

2664 posts

Uber Geek
+1 received by user: 223

Trusted

  Reply # 342430 16-Jun-2010 19:13
Send private message

AC Nielsen do it. Known as 'People Meters' I think.

They usually some how monitor a set top box (Sky, TCL etc) using an interface with their own box sitting next to it. Some people might also be doing it the old fashioned way using printed viewing diaries.




Check out my LPFM Radio Station at www.thecheese.co.nz cool


26785 posts

Uber Geek
+1 received by user: 6254

Moderator
Trusted
Biddle Corp
Lifetime subscriber

  Reply # 342444 16-Jun-2010 20:33
Send private message

There are also a very small number of people that determine these ratings - there are approximately 500 households in NZ that are part of the AC Nielson system.



641 posts

Ultimate Geek
+1 received by user: 117


  Reply # 342467 16-Jun-2010 21:55
Send private message

It is pure guess work and BS created and perpetuated by highly overpaid marketing types who onward sell their hype to gullible sponsors and tv channel producers.

Same as those who conduct polls.

The answer is quite simple. Think of a number, double it, add 63, divide by point four and then multiply the final sum by 27 - or, suck on your index finger and hold it up to see which way the wind is blowing.

8025 posts

Uber Geek
+1 received by user: 387

Trusted
Subscriber

  Reply # 342593 17-Jun-2010 10:51
Send private message

Zippity: It is pure guess work and BS created and perpetuated by highly overpaid marketing types who onward sell their hype to gullible sponsors and tv channel producers.

Same as those who conduct polls.

The answer is quite simple. Think of a number, double it, add 63, divide by point four and then multiply the final sum by 27 - or, suck on your index finger and hold it up to see which way the wind is blowing.


Pretty much, it's a giant bunch of BS.

Fortunately broadcast tv is a sunset industry, on the way out.

On-demand services overseas like Hulu, Boxee and Netflicks have real numbers of who watched (and/or purchased) what.

Times they are a changing.

1196 posts

Uber Geek
+1 received by user: 152

Trusted

  Reply # 342596 17-Jun-2010 11:00
Send private message

My personal [unrelated] gripe about the ratings whole system is this is SKY's rationale behind NOT providing the EPG data for PRIME on TiVo.

From SKY's reply to my email of 24/11/2009

Hello Joseph

Thank you for your email.

Prime's listings are not available on TiVo's EPG (electronic programming guide) as at this time TiVo does not measure ratings data. This information is important for a free-to-air broadcaster as we need these ratings to put a value on PRIME's TV commercials.

We expect that this feature could be available in 2012 when we will review this decision at that time.




 
Bah! 

4123 posts

Uber Geek
+1 received by user: 842
Inactive user


  Reply # 342606 17-Jun-2010 11:11
Send private message

They have thousands of people who look through your curtains at night and make notes.

The main problem with this method though is that people with vicious dogs and those in high rise buildings are completly left out of the ratings system.

6666 posts

Uber Geek
+1 received by user: 568

Trusted

  Reply # 342607 17-Jun-2010 11:15
Send private message

I got asked to do this years ago.
Told them where to go because the whole thing was floored.
You had to give 1 channel per large time period and we just didn't watch a lot of our TV like that. Not to mention the record and watch later bit that others have referred to.

In essence, it's huge BS, but hey so is charging for ad space as if people watch them all anyway.

1786 posts

Uber Geek
+1 received by user: 118


  Reply # 342609 17-Jun-2010 11:17
Send private message

I have some friends who have one of these boxes. They get paid a small nominal fee for using it but you have to tell the box who is watching and what channel you are watching, it won't automatically change so when they change channel, they are supposed to change the channel on the box as well... invariably it doesn't get changed and will sit on the channel for sky sport 2 under the husbands name all day because they're a little lazy.

I guess they then use demographic stats to infer results based of statistical data on the number of people under that demographic in NZ and then pull a number out of their arse to get the totals.

1310 posts

Uber Geek
+1 received by user: 166


  Reply # 342617 17-Jun-2010 11:34
Send private message

Jaxson: I got asked to do this years ago.
Told them where to go because the whole thing was floored.
You had to give 1 channel per large time period and we just didn't watch a lot of our TV like that. Not to mention the record and watch later bit that others have referred to.

In essence, it's huge BS, but hey so is charging for ad space as if people watch them all anyway.


They are 15 minute blocks and the TV companies, who pay for AC Neilsen to collect the data, are resisting moving to shorter periods.

Overseas they measure continuously and now incorporate PVR behaviour so have evolved to LIVE and LIVE+x days.  The assumption is if you havent watched a recorded program within 7 days then chances are you wont watch it - although thats a simplifying assumption.


Back in the day with the early PeopleMeters if you had an old telly and it always defaulted to TV1 when you switched it on then you'd end up with lots of TV1 viewers.  That was the myth anyway.

1310 posts

Uber Geek
+1 received by user: 166


  Reply # 342618 17-Jun-2010 11:36
Send private message

Forgot to mention that you can find out more on the NZ Television Broadcasters Council website.
www.nztbc.co.nz under research.

657 posts

Ultimate Geek
+1 received by user: 56

Trusted

  Reply # 342634 17-Jun-2010 12:25
Send private message

Disrespective: I have some friends who have one of these boxes. They get paid a small nominal fee for using it..Wrong
 but you have to tell the box who is watching.. correct
 and what channel you are watching,... wrong
 it won't automatically change so when they change channel, ...wrong
 they are supposed to change the channel on the box as well ...wrong
... invariably it doesn't get changed and will sit on the channel for sky sport 2 under the husbands name all day because they're a little lazy. .so the channel data is correct, just not the No of viewers

I guess they then use demographic stats to infer results based of statistical data on the number of people under that demographic in NZ and then pull a number out of their arse to get the totals.


Sorry dont mean to be 'disrespective'  ;-)  ,
 but see above

1786 posts

Uber Geek
+1 received by user: 118


  Reply # 342651 17-Jun-2010 13:11
Send private message

I didn't want to sound like that was what happened with everyone, it's just what happens with them. I spoke in depth with them about it just last week so i'm pretty sure i'm accurate on the facts they gave me. And i see no reason why they would embellish the truth. Plus some of those comments were assumptions and i'm pleased someone has an actual answer. 

 1 | 2
View this topic in a long page with up to 500 replies per page Create new topic

Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Intel introduces new NUC kits and NUC mini PCs
Posted 16-Aug-2018 11:03


The Warehouse leaps into the AI future with Google
Posted 15-Aug-2018 17:56


Targus set sights on enterprise and consumer growth in New Zealand
Posted 13-Aug-2018 13:47


Huawei to distribute nova 3i in New Zealand
Posted 9-Aug-2018 16:23


Home robot Vector to be available in New Zealand stores
Posted 9-Aug-2018 14:47


Panasonic announces new 2018 OLED TV line up
Posted 7-Aug-2018 16:38


Kordia completes first live 4K TV broadcast
Posted 1-Aug-2018 13:00


Schools get safer and smarter internet with Managed Network Upgrade
Posted 30-Jul-2018 20:01


DNC wants a safer .nz in the coming year
Posted 26-Jul-2018 16:08


Auldhouse becomes an AWS Authorised Training Delivery Partner in New Zealand
Posted 26-Jul-2018 15:55


Rakuten Kobo launches Kobo Clara HD entry level reader
Posted 26-Jul-2018 15:44


Kiwi team reaches semi-finals at the Microsoft Imagine Cup
Posted 26-Jul-2018 15:38


KidsCan App to Help Kiwi Children in Need
Posted 26-Jul-2018 15:32


FUJIFILM announces new high-performance lenses
Posted 24-Jul-2018 14:57


New FUJIFILM XF10 introduces square mode for Instagram sharing
Posted 24-Jul-2018 14:44



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.