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BDFL - Memuneh
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Topic # 66763 23-Aug-2010 12:33
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More than a quarter of Kiwi homes now have Freeview

Growth of the free-to-air digital broadcasting platform, Freeview, continues to track upwards, according to its latest enabled household figures which illustrate that as of 30th June, 2010, it has broken a significant milestone and is now being enjoyed by viewers in more than a quarter of New Zealand homes.

A total of 419,945 Kiwi households (26.1%) are now enjoying the benefits of crystal clear pictures, new channels, popular content and world-class digital technology for free. The increase in Freeview enabled homes for the last 12 months to June 30, 2010, was 65% from 255,048 homes to 419,945 homes, or a further 10.3% of the population. More specifically, for the second quarter of this year, Freeview satellite and Freeview|HD®. numbers have increased again. An additional 9,639 homes were enabled with Freeview satellite and 33,947 with Freeview|HD.

“It’s yet another strong result, indicative of the appeal Freeview has and the way in which free-to-air, digital TV and radio is proving so popular with New Zealand consumers. The anecdotal feedback we’ve had from retailers suggests the All Whites performance at the Fifa Football World Cup (screened live on TV One in HD, with alternate live games plus replays on TVNZ 7) played a part in this very good result for Freeview|HD. And prices for integrated digital TVs, which have built-in Freeview|HD tuners, and MyFreeview|HD Digital television recorders, are consistently falling, which helps too,” says Sam Irvine, Freeview General Manager.

“One thing won’t be changing and that’s our firm commitment to providing great TV and radio, both mainstream, popular content and niche channels, all via a free-to-air model,” he adds.




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  Reply # 371473 23-Aug-2010 13:00
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How are they counting this?

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  Reply # 371478 23-Aug-2010 13:11
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Number of boxes and integrated televisions sold.

Stats NZ has recently done a survey to estimate the number of digital tv capable homes which tries to account for homes that have multiple televisions and those buyers of IDTV's that are not being used for Freeview.

Until comprehensive surveys are done (see the UK) then the actual number is anyones guess.  Digital penetration changed by a number of percentage points when properly assessed in the UK.

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  Reply # 371479 23-Aug-2010 13:13
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Hmm, I have a USB freeview dongle that I use on my computer to watch freeview..

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  Reply # 371496 23-Aug-2010 14:16
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They forgot to count the 802,397 homes that can get the bulk of the all platform and all region  freeview channels via Sky :)

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  Reply # 371499 23-Aug-2010 14:27
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wellygary: They forgot to count the 802,397 homes that can get the bulk of the all platform and all region  freeview channels via Sky :)



Nope.  Stats NZ counts those.  It'll be important for MCH in formulating policy for Digital Switch Over in 2015.

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  Reply # 371501 23-Aug-2010 14:30
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ockel:
wellygary: They forgot to count the 802,397 homes that can get the bulk of the all platform and all region  freeview channels via Sky :)



Nope.  Stats NZ counts those.  It'll be important for MCH in formulating policy for Digital Switch Over in 2015.


I was referring to the % in the original topic, as released in Freeviews's Press release Cool,

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  Reply # 372225 24-Aug-2010 15:55
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Survey....turn off analog and see who complains...




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  Reply # 372282 24-Aug-2010 17:20
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hmmm looks at pile of Free View set top boxes next to desk.............. so they say a 1/4 of nz h=now has a free view box? well i must have about 8 or 9 boxes here.........


i love stats :D




In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.

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  Reply # 372286 24-Aug-2010 17:28
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Lets hope it helps them make the decision to roll Terrestrial (HD) Freeview to a wider market...
I've got 2 HD boxes in the garage since I moved to SD country last year, and by looking at the shelf in the local Cash-Converters.... I wasn't the only one.

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