tvnz6 becoming 'U'

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DjShadow

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#75515 19-Jan-2011 16:50

They just had a small feature on the 4.30pm news, sounds like this channel will be fully social media driven (i.e facebook) and pretty much you tell them what programs you want on (if I heard it right)
Launching in march 13

Details here: http://tvnz.co.nz/u/coming-3998162

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#428893 19-Jan-2011 17:03

Here is the press release:

TVNZ FACEBOOK APPLICATION BRINGS SOCIAL MEDIA TO NEW CHANNEL
TVNZ is working with Facebook to drive integration of online social networking with broadcast content for TVNZ's new channel U.

TVNZ launches U, a new commercial free-to-air digital channel, on 13 March. It features real life and factual entertainment programming, targeted at Kiwis aged 15-24.

TVNZ's Head of Digital Media and Channels Eric Kearley says that TVNZ is delighted to bring New Zealand its first true "social television" experience through the Facebook integration.

"The backbone of the U schedule is U live, a hosted block from 4pm to 7pm daily, featuring chat and commentary driven by a U live Facebook application. Profile pictures, people's comments and polling activity will be automatically pulled through into broadcast," says Kearley.

"It's the first true technology-driven integration of online social media with television in New Zealand."

According to Kearley, U is an innovative step for broadcast in New Zealand and fills a gap in the market.

"We had identified that there was an opportunity to extend the kind of content available for young New Zealanders. And that opportunity has grown recently in light of the changes to Mediaworks's channels and the demise of MTV locally."

TVNZ's GM Digital Channels Juliet Jensen says that in addition to the Facebook integration in U live, other parts of the U schedule will feature audience interaction.

"In this way viewers can use the channel platform as well as the real life content to connect, interact and socialise with each other."

Every night from 8.30pm to 10.30pm themed programming will cater to a different audience taste. There will be shows for guys, shows for girls, action sports, competitive reality, music shows, and programmes about dating and relationships. Some of these slots will be hosted, with interaction driven via chat software on the channel's website at tvnz.co.nz/u.

And on Sunday nights, viewers get to be the programmers. People can enter a competition to be the U programmer for a month via the channel's Facebook page and website. The lucky winner will effectively "own" the slot, choosing what viewers watch.

U will be broadcast on Freeview/TiVo channel 6 and SKY/Telstra channel 16.

nickb800

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#428904 19-Jan-2011 17:34

I can see this being about as successful as vegemite's I-snack 2.0

freitasm

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#428915 19-Jan-2011 18:13

dear... Stay tuned for the channel shutdown in 3, 2, 1...

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naggyman

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#428917 19-Jan-2011 18:19

Show reel @ http://u.tvnz.co.nz/ (It is NSFW)

Morgan French-Stagg

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#428919 19-Jan-2011 18:31

Wow... That looks awful.

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jjnz1

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#428923 19-Jan-2011 18:43

Some interesting content from the link above. Not sure it should be aimed at 15 year olds.
I also think 'u' is a name that wont stay for long -we should put a wager on it. ;)

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old3eyes

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#428929 19-Jan-2011 18:56

Another TVNZ channel that I won't be watching.

Regards,

Old3eyes

VinLew

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#428930 19-Jan-2011 19:00

naggyman: Show reel @ http://u.tvnz.co.nz/ (It is NSFW)

I installed Quicktime for that???????????
That's a little out of 'line'.

I may be in the target audience, but that's crap!

manhinli

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#428935 19-Jan-2011 19:14

Cue Family First's/some outraged parents' comments against TVNZ U in 3, 2, 1...

Seriously though - I'm nearly 18 and I'm definitely not going to watch TVNZ U. TVNZ6 was reasonable, but this?!?!

"It's Time to Get Bent" (at the start of the QT preview clip) pretty much sums it up really...

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minigopher17

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#428946 19-Jan-2011 20:06

VinLew:
I installed Quicktime for that???????????
That's a little out of 'line'.

I may be in the target audience, but that's crap!

I was this close to installing QuickTime, and then I thought, they must have the video on their Facebook page - that doesn't require QuickTime - and I was right.

allstarnz

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#428948 19-Jan-2011 20:09

yawn. someone missed the boat.

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freeviewfan

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#429000 19-Jan-2011 22:13

finely a great tv channel in nz can't wait

Ragnor

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#429008 19-Jan-2011 22:28

Broadcast tv is a sunset industry.

In other news I just purchased the steam mid week special, looks fun and has co-op!

Flippikat

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#429015 19-Jan-2011 22:46

manhinli: Cue Family First's/some outraged parents' comments against TVNZ U in 3, 2, 1...

Seriously though - I'm nearly 18 and I'm definitely not going to watch TVNZ U. TVNZ6 was reasonable, but this?!?!

"It's Time to Get Bent" (at the start of the QT preview clip) pretty much sums it up really...

I think Canwest wins this round.

Their new "four" channel has some solid stuff from the old C4 & TV3 programming, plus some shows like Community & Bob's Burgers that haven't screened here yet, but are pretty darn good.

Shifting C4 across to Freeview and refocusing it on music is pretty sound too.. It fills a valid niche.
Hopefully they manage to get a good range of genre shows at reasonable times, mixed in with the odd music doco or live performance - not just the top-40 stuff.

But yeah, this TVNZ U just seems silly..

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#429017 19-Jan-2011 22:48

I really don't know why they used the tagline "it's time to get bent" seems like an epic fail to me.

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