I've just started a website. Because it is new and doesn't have a lot of content, despite my best SEO effots, it doesn't appear in Google SERPs.
I barely receive any hits to the website because of this. Google has such a massive market share in NZ over 94% of search queries, I'm finding it impossible to get the word out about my site.
I'm thinking of trying to customize my content in my website for countries which Google doesn't have a search monopoly, so I can get listed in some other search engines and directories. Is this a good tactic? Has anyone had any success trying to launch overseas?