Payment Express rebranding...

Forums › IT Pro and developers › Payment Express rebranding...

sleemanj

1514 posts

Uber Geek
+1 received by user: 315

#251567 1-Jul-2019 20:23

Payment Express, who used to be Direct Payment Solutions until 2015, are rebranding themselves again according to an email today... to... "Windcave".

What an odd name.

https://www.windcave.com/rebranding-details

---
James Sleeman
I sell lots of stuff for electronic enthusiasts...

Linux

12175 posts

Uber Geek
+1 received by user: 8470

Trusted

Lifetime subscriber

#2267979 1-Jul-2019 20:26

Bahahaha me checks it's not April fools day

MurrayM

2502 posts

Uber Geek
+1 received by user: 742

ID Verified

Trusted

Lifetime subscriber

#2268243 2-Jul-2019 08:56

I got the rebranding email from them and my immediate thought was "what a weird name". Did they just pick two words at random out of the dictionary and join them together? What does "Windcave" even mean?!? 😕

Dratsab

3964 posts

Uber Geek
+1 received by user: 1728

Trusted

Lifetime subscriber

#2268249 2-Jul-2019 09:09

MurrayM: What does "Windcave" even mean?!? 😕

Isn't that where farts come from?

networkn

Networkn
32862 posts

Uber Geek
+1 received by user: 15453

ID Verified

Trusted

Lifetime subscriber

#2268252 2-Jul-2019 09:19

Maybe they are just hot air :)

Payment Express is an actual appropriate name. Not once in dealing with them, did my experience lessen because I thought their name wasn't "trendy" enough.

Groucho

542 posts

Ultimate Geek
+1 received by user: 216

#2268325 2-Jul-2019 11:17

I'm still on their mailing list and got that email yesterday. It's possibly a name overseas but initially looked pretty spammy to me and didn't click the 'load remote images' button until there were a couple of hints in the text it might have been legit.

The name doesn't exactly say payment gateway service.

sleemanj

1514 posts

Uber Geek
+1 received by user: 315

#2268378 2-Jul-2019 12:43

I thought maybe they wanted something distinctive for easy googling their name, but if you google Windcave, google will kindly alter your search to Wind Cave expecting unsurprisingly that you are looking for a cave of wind, not an online payments processor, as a result you will get more than 90 million results where mostly you can learn about the Wind Cave National Park

Just... doesn't make sense. I also checked the date and domain on the email when I got it, thinking it must either be an April fools stuck in the queue, or phishing ("we are changing our name, login...").

---
James Sleeman
I sell lots of stuff for electronic enthusiasts...

Geekzone

Want to support Geekzone and browse the site without the ads? Subscribe to Geekzone now (monthly, annual and lifetime options).

l43a2

1784 posts

Uber Geek
+1 received by user: 591

ID Verified

Trusted

#2268379 2-Jul-2019 12:45

They pulling a spark :P

Bung

6733 posts

Uber Geek
+1 received by user: 2926

Subscriber

#2268385 2-Jul-2019 12:52

If you'd ever dropped the post on the way to mailing it in Wellington you'd know that "Windcave" is just wrong.

Zeon

3926 posts

Uber Geek
+1 received by user: 759

Trusted

#2268512 2-Jul-2019 14:26

I heard that they couldn't get "Payment Express" trademarked in USA.

Speedtest 2019-10-14

tripper1000

1648 posts

Uber Geek
+1 received by user: 1176

#2268545 2-Jul-2019 15:13

My first thought was that they'd been sold to a Chinese Company.

It sounds like that google translated nonsensical marketing literature which has clearly lost its punch during translation that you sometimes find on Chinese products.

Benjip

977 posts

Ultimate Geek
+1 received by user: 524

ID Verified

#2268559 2-Jul-2019 15:57

I like it. Windcave makes me think of a wind that goes in one side of a cave and out the other, much like the transactions that flow through their network (they are the cave; transactions are the wind).