Received this today:


Special free presentation by ARM UK training manager Chris Shore on developing for the ARM-powered platform, proudly hosted by Bluewater Systems

When:                 31 March, 2010
Time:                  8:30 – 2.30 (lunch provided)
Where:                The George Hotel, 50 Park Terrace, Christchurch
Register:              RSVP essential as limited places available (Helen Down on 03-377 9127)

Did you know that ARM has become the global standard embedded microprocessor used in most digital devices today?

Every year, billions of ARM-powered chips are used around the world in mobile phones, digital cameras, set top boxes, electronic games, Apple iPods, global positioning systems and more.

Even the brand new Apple iPad is using ARM microprocessor technology. And if Steve Jobs thinks that ARM is the bees’ knees, then you know he’s backing the right horse.

So, if you’re thinking about developing software for ARM-powered platforms, or working on your next generation embedded systems, then you can’t afford to miss this special ARM presentation on 31 March, proudly hosted by Bluewater Systems.

At this event Chris Shore, Training Manager at ARM headquarters in Cambridge UK will present on “Developing with ARM Microprocessors – Past, Present and Future”.

Chris is responsible for ARM’s worldwide customer technical training team, and coordinates the delivery of over 80 courses per year to ARM licensees all over the globe.

As well as a detailed technical overview of the current technology, Chris will touch on the wider ecosystem of expertise, support and product which has grown up around ARM in the last 20 years, and look forward to where ARM’s products will feature strongly in the future.

Simon Glass, who founded Bluewater Systems in 1996 and brought ARM to New Zealand, is very excited about Chris’s presentation. He says, “This is the first time we have been able to get a senior ARM person to NZ, and it promises to be an interesting event - something we have looked forward to for years. It confirms that the design community in New Zealand and Australia is now on the international radar.”

The presentation material is directed at hardware and software engineers who are either using or thinking of using ARM microprocessor chips, as well as University academics and technical managers.

Chris Shore is passionate about ARM technology and, as well as teaching ARM’s customers, regularly presents papers and workshops at engineering conferences. Starting out as a software engineer in 1986, his career has included software project management, consultancy, engineering management and marketing. Chris holds an MA in Computer Science from Cambridge University.

About Bluewater Systems (

Formed in 1996 Bluewater Systems is an ARM Technology Solution Centre, specialising in embedded electronic and FPGA design. Based in Christchurch, New Zealand, Bluewater Systems services a number of international customers, including ARM, NEC, Australian DSTO, Royal NZ Navy.

Bluewater’s vision is to empower all companies to realise the benefits of ARM technology through superior design services, development tools, support and ARM-based system modules.

Products and services offered by Bluewater Systems include:
- Extensive range of ARM, Keil and RealView development tools
- Snapper Single Board Computer Modules, which enable fast and cost-effective design turnaround
- Consulting services, from FPGA design to full product development

About ARM (

ARM designs the technology that lays at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.