Having a local datacentre provider is vital to Geekzone.

“Our analytics tell us that 55 percent of our traffic is from New Zealand and about 70 percent of this local traffic comes from Auckland,” says Freitas. “Having servers in Wellington would add unnecessary hops to the majority of our readers, and having servers overseas would add to the international latency. Also, having local servers allows our local readers to reach the site even if their ISP’s international links are down or overloaded.”

“We looked at Intergen in Wellington, which is not the largest but has a nice infrastructure,” he says. “But because of the Auckland numbers we decided to keep the services there.”

Freitas believes in being closer to customers, mainly because of speed.