ASA regulate overseas websites?

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markh14

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#64125 8-Jul-2010 12:26

Can the Advertising Standards Authority regulate advertisements on websites hosted overseas? Their website reads:

Where complaints have been received concerning advertisements placed in publications, programmes or interactive media, which
originate outside New Zealand
and
are intended primarily for audiences outside New Zealand but also reach New Zealand audiences,
the ASCB and ASCAB will take into account the following guidelines.

How can the Advertising Standards Authority even try to regulate websites hosted overseas?

Related story:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10657345

xpd

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#349058 8-Jul-2010 12:30

I think youll find they dont have a lot they can do, but what they obviously did in this situation - contacted the site and voiced the concerns and the site owner agreed.

If the site is a NZ owned company site (but hosted overseas), you might find they have a bit more authority... but INAL so dont quote me on that :-p

XPD / Gavin

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markh14

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#349102 8-Jul-2010 14:53

taxpayers don't fund the asa do they? I don't want my tax payer dollars going towards regulation an overseas website.

Kyanar

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#350143 12-Jul-2010 10:38

ASA is an industry regulation body - the advertising industry set it up to avoid actual government regulation.