richms:
Yes it is their fault, they bid on exclusive rights, so there isnt anyone else able to get the content and sell it.
So your problem is with Sky, or everyone who ever has exclusive rights to anything? Why didn't someone else outbid them and seek non exclusive rights? Probably because it wouldn't be profitable.
Doesn't seem a reasonable argument in my opinion. It sounds like you just don't like Sky, and want a reason for pitchforks and torches.