itey:myopinion: I just can't see the point of this when I can get Netflix for the same price, with a load more content, and play it from my Apple TV directly.
that's fine. But for your average family in NZ setting up netflix is a pain in the ass, whereas this just works.
Thats not quite true. Setting up NetFlix can initially be a PITA. But once its set up, its generally lot easier to get it onto your TV. We're lucky in that we already have a relatively ideal LightBox infrastructure in our house (Two Apple TVs & an iPad). But I'd really love to see LightBox support in a lot more devices, which I'm sure they'll also be working hard to achieve.
From a personal standpoint, I'd love to see the app extended to iPhones (currently we can only stream to one of our two TVs, as we only have one AirPlay capable device their app supports). And long term, it would be awesome if they can get an invite to create a native Apple TV app.