sbiddle:
Sport is the one reason I feel sorry for the Sky.
The world has moved to a model where Pay TV providers fund sport - and without Sky the simple reality is NZ Rugby and the All Blacks would not be the brand that they are today.
Unless somebody else is going to step up and fund the tens of millions that go directly from Sky then FTA coverage can never happen.
It is one revenue stream, however there are also others such as advertising and sponsorships. But even if it was on FTA, the sport would still get money as it would be the taxpayer paying for it, as well as TV advertsing. eg The cost is shared across a far larger viewer base,so more viewers and more advertising money being spent due to more eyeballs.
IMO, as taxpayer money actually goes to fund a lot of these sports, such as the olympics, they are events of national significance and should be on FTA TV. This is proven by other countries who have this written into legislation, so no matter whether you are rich or poor, you can enjoy these sports on FTA TV.
I used to be into watching sport a lot when I was younger, but since most has moved to paytv, I have lost a lot of interest in them. I also don't think professionalism has been great for the actual sports either, unless you equate making lots of money off the sport as success. But there is far more to sport than just money. It is supposed to be a social healthy activity to get people out there being active.

