Sky announces video on-demand service

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#1073107 24-Jun-2014 09:12

Well there we go. Someone stated earlier that Sky would always find a way to screw this up. Seems they've done that now and haven't streamed a single program.

trig42

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#1073112 24-Jun-2014 09:21

Fail.

PhantomNVD

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#1073113 24-Jun-2014 09:21

JimmyC: Well there we go. Someone stated earlier that Sky would always find a way to screw this up. Seems they've done that now and haven't streamed a single program.

so they kill their subscriber base and establish their VOD service to replace it.... suits me as I'd only want a fraction of the cr@p they have currently anyway? :)

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#1073117 24-Jun-2014 09:26

I don't know who is running the strategy at Sky. Perhaps it is the same people who are running strategy at the big movie studios in the US. They seem to have the same head in the sand outlook....

My views (except when I am looking out their windows) are not those of my employer.

Benoire

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#1073121 24-Jun-2014 09:30

hairy1: I don't know who is running the strategy at Sky. Perhaps it is the same people who are running strategy at the big movie studios in the US. They seem to have the same head in the sand outlook....

I'm curious, in what respect do you feel they have their heads in the sand (Sky that is)?

NonprayingMantis

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#1073122 24-Jun-2014 09:31

JimmyC: Well there we go. Someone stated earlier that Sky would always find a way to screw this up. Seems they've done that now and haven't streamed a single program.

I actually think the opposite. This is the right decision for Sky.

Think about it this way:

Giving it for free to existing subscribers means 50% of households are immediately getting it for free, so virtually no revenue will be generated from it, meaning no money to spend on decent content, meaning the service itself will suck big balls.

Charging for it means they have a bigger addressable market. They can bundle it into a higher priced package or something and this extra revenue means more money to spend on content, meaning the service might actually be worth using.

I'd rather have a paid service that was good, than a free service that was terrible.

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Benoire

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#1073124 24-Jun-2014 09:33

I would expect to see this similarly priced as Sky via DVB-S. I don't honestly believe there will be an option to choose which channels and as we know sport is not included I suspect to get the majoirty of the decent channels you'll still be forced down the satellite route.

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#1073132 24-Jun-2014 09:37

People want a service that could compete with other services, but then want it for free tied to an ancient distribution model (sat)...

Can't have both folks.

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hairy1

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#1073133 24-Jun-2014 09:38

Benoire:
hairy1: I don't know who is running the strategy at Sky. Perhaps it is the same people who are running strategy at the big movie studios in the US. They seem to have the same head in the sand outlook....

I'm curious, in what respect do you feel they have their heads in the sand (Sky that is)?

The video distribution model. The mysky has had the capability for years to connect to the internet. New Zealanders have been embracing VOD rapidly. The ability to use the mysky with VOD should have been implemented some time ago.

My kids don't watch sky anymore. They grab a laptop or their ipads, a pair of headphones and watch whatever they want on Netflix. Two streams is plenty for our household and we are not limited to the number of devices. SkyGo need to relax the 3 device policy. We have at least 9 devices in our house and that restriction is too limiting.

IMO the horse has bolted.

Cheers, Matt.

My views (except when I am looking out their windows) are not those of my employer.

JimmyC

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#1073139 24-Jun-2014 09:46

NonprayingMantis:

I'd rather have a paid service that was good, than a free service that was terrible.

I'm already paying (a lot!) for a service that I would call good but it could definitely be better. At the very least Sky Box Office could be a streaming feature, not on a fixed schedule as it is currently. There's no way I'm throwing more money at Sky for something that should be bundled as a feature with their premium MySky service.

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#1073150 24-Jun-2014 09:50

freitasm: People want a service that could compete with other services, but then want it for free tied to an ancient distribution model (sat)...

Can't have both folks.

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Benoire

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#1073153 24-Jun-2014 09:56

hairy1:
Benoire:
hairy1: I don't know who is running the strategy at Sky. Perhaps it is the same people who are running strategy at the big movie studios in the US. They seem to have the same head in the sand outlook....

I'm curious, in what respect do you feel they have their heads in the sand (Sky that is)?

The video distribution model. The mysky has had the capability for years to connect to the internet. New Zealanders have been embracing VOD rapidly. The ability to use the mysky with VOD should have been implemented some time ago.

My kids don't watch sky anymore. They grab a laptop or their ipads, a pair of headphones and watch whatever they want on Netflix. Two streams is plenty for our household and we are not limited to the number of devices. SkyGo need to relax the 3 device policy. We have at least 9 devices in our house and that restriction is too limiting.

IMO the horse has bolted.

Cheers, Matt.

I agree with you on the internet based connectivity, although saying that I've only been in the Country 4 years and certainly my ADSL in Auckland to start with wasn't really capable of streaming... But now it certainly is. I do see Sky moving towards IPTV but I don't think VOD will be their primary direciton, I think it will be a catch up service... Perhaps that is because I'm a dinosaur when it comes to TV and I like scanning through the programme guide to find something to watch...

The main issues I see with the converesation around devices is what limit Sky have been given by the content rights holder... We know for example that if you want to watch the EPL then the only way is the sub with PLP for all the games as they cannot sell individual team matches... Sky may have similar restrictions on the number of devices connect, HDCP on mysky etc.

I'm not a fan of Sky, but I do think they are stuck between a rock and a hard place.... Contract demands from the rights holders and the sometimes unrealistic expecations from the consumer.

hairy1

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#1073164 24-Jun-2014 10:02

Benoire:
hairy1:
Benoire:
hairy1: I don't know who is running the strategy at Sky. Perhaps it is the same people who are running strategy at the big movie studios in the US. They seem to have the same head in the sand outlook....

I'm curious, in what respect do you feel they have their heads in the sand (Sky that is)?

The video distribution model. The mysky has had the capability for years to connect to the internet. New Zealanders have been embracing VOD rapidly. The ability to use the mysky with VOD should have been implemented some time ago.

My kids don't watch sky anymore. They grab a laptop or their ipads, a pair of headphones and watch whatever they want on Netflix. Two streams is plenty for our household and we are not limited to the number of devices. SkyGo need to relax the 3 device policy. We have at least 9 devices in our house and that restriction is too limiting.

IMO the horse has bolted.

Cheers, Matt.

I agree with you on the internet based connectivity, although saying that I've only been in the Country 4 years and certainly my ADSL in Auckland to start with wasn't really capable of streaming... But now it certainly is. I do see Sky moving towards IPTV but I don't think VOD will be their primary direciton, I think it will be a catch up service... Perhaps that is because I'm a dinosaur when it comes to TV and I like scanning through the programme guide to find something to watch...

The main issues I see with the converesation around devices is what limit Sky have been given by the content rights holder... We know for example that if you want to watch the EPL then the only way is the sub with PLP for all the games as they cannot sell individual team matches... Sky may have similar restrictions on the number of devices connect, HDCP on mysky etc.

I'm not a fan of Sky, but I do think they are stuck between a rock and a hard place.... Contract demands from the rights holders and the sometimes unrealistic expecations from the consumer.

Yes. Perhaps they are hamstrung by the content holders (hence the reference to movie studios in the US). Content has to be paid for somehow. I feel as though Sky is buying all the content for NZ and then locking it down and not giving Sky users easy access to all the content they have in the bank. This may not be the case but it is my impression (and we have no visibility of this).

The key is seeing if the Netflix model will be ruling the roost in 10 years time. The fact that they are producing their own (very good) content must mean this model is going to gain some serious traction.

Cheers.

My views (except when I am looking out their windows) are not those of my employer.

sen8or

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#1073197 24-Jun-2014 10:28

Now if Sky had different price points for the service, I think that would be a good compromise, much like Telecoms discount on landline/internet connection if you have a contract pay monthly mobile.

Maybe something like $5 additional if you are an existing mysky subscriber, $10 or so if you have sky buy not mysky and $15 or so if you are not a sky subscriber at all.

I would think as someone who pays sky upwards of $60 a month for mysky (more than likely closer to $100 if you have a few premium channels) then you should get a discount as opposed to someone who only wants a VOD service

JarrodM

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#1073220 24-Jun-2014 10:45

The sky twitter account are saying that "Existing SKY customers will have access to the same content as customers of the new service, they won't need to sign up for both" https://twitter.com/SKYNZ/status/481203348788346880

so who really knows what is actually happening

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