It will probably lack content but hopefully it will expand quickly. What will give them the upper hand is the amount of devices they can support at launch, they already have an app for a huge amount of devices, it will be more easily accessible than Lightbox.
Why launch with lesser content then add more a month or two later... Why not delay the launch by those couple of months and launch with more content ?
Is it a sneaky way of checking your infrastructure is good enough ? Ie don't get huge deluge joining at once vrs gradual increase in subscribers over few months as content expands ?
Problem with smallr launch content is surely some will join, be disappointed by content and cancel ??
Why launch with lesser content then add more a month or two later... Why not delay the launch by those couple of months and launch with more content ?
Is it a sneaky way of checking your infrastructure is good enough ? Ie don't get huge deluge joining at once vrs gradual increase in subscribers over few months as content expands ?
Problem with smallr launch content is surely some will join, be disappointed by content and cancel ??
A.
lesser content because they are still working on acquiring programming rights
they would be foolish to delay launching, giving Lightbox and Sky Neon etc more time to acquire customers
Certain content is already locked into other NZ providers so won't be available at launch.
Other content is already region specific i.e. netflix have the rights to show x show but only in x country.
It's all a guessing game at the moment with regards to content / pricing / launch.
Last I read March 31st was a pretty firm date for launch and it's almost a given it will be in the $15 NZD per month price range. Content however at this stage is anybody's guess.
Like someone else said it probably won't be as good as other regions at launch but will quickly grow. As someone else rightly pointed out Netflix already have a HUGE advantage with regards to making it available on multiple platforms/devices.
I personally won't be moving away from geo unblockers.
Im hoping there will be some good kiwi flicks on there atleast to make it interesting. Once were Warriors etc.. It will be interesting to see if all the Netflix Originals make it across , not sure if lightbox has exclusivity to some of these.
Either way one positive is that i can run another unblocking server for free with a spare box :)
rbel038: Im hoping there will be some good kiwi flicks on there atleast to make it interesting. Once were Warriors etc.. It will be interesting to see if all the Netflix Originals make it across , not sure if lightbox has exclusivity to some of these.
Either way one positive is that i can run another unblocking server for free with a spare box :)
Agreed. There is a handful of kiwi movies and shows which it would be good to see on there for sure.
Why launch with lesser content then add more a month or two later... Why not delay the launch by those couple of months and launch with more content ?
Is it a sneaky way of checking your infrastructure is good enough ? Ie don't get huge deluge joining at once vrs gradual increase in subscribers over few months as content expands ?
Problem with smallr launch content is surely some will join, be disappointed by content and cancel ??
A.
More customers means more money to buy content.
Just like lightbox, they launched without all the content, and with only a few devices, and have been adding both over the past 6 months. (The lighbox PS3 app is excellent)
It would be pretty stupid to delay and delay until everything is in place, better to launch and then add stuff over time.
As for the people who get disappointed and cancel, if they k now more content gets added regularly, then it gives them a reason to come back and try again. :)
I think even though it will be lesser content, people are still going to be disappointed in the content library.
I mean, just look at how people scoffed at lightbox spending $20m on content in the first year. (Vs sky spending $250m)
Imaging if Netflix spends $40m, doubling light boxes content spend.
If Netflix is charging $10/month, they need 400k customers to repay JUST the content cost (not to mention marketing, opex, infrastructure costs etc)
Given there is 1.3m broadband connections in Nz, and 2-3 major competitors, that is an extremely ambitious target. Not likely to be achieved for 5 years
So I suspect their content spend will be more like light boxes spend, around $20m, since getting to 200k seems more reasonable, and it will be a mix of movies and TV shows, rather than just TV which is what lightbox is. (Which means the TV will likely be worse than lightbox has)
But anyway, even if you take Netflix, lightbox, and neon, it is STILL going to be cheaper than sky basic, which when you think about it, shows how poor sky's offering really is.
Why launch with lesser content then add more a month or two later... Why not delay the launch by those couple of months and launch with more content ?
Is it a sneaky way of checking your infrastructure is good enough ? Ie don't get huge deluge joining at once vrs gradual increase in subscribers over few months as content expands ?
Problem with smallr launch content is surely some will join, be disappointed by content and cancel ??
A.
lesser content because they are still working on acquiring programming rights
they would be foolish to delay launching, giving Lightbox and Sky Neon etc more time to acquire customers
I understand that but being first didn't help quickflix.
I looked , nothing to see and if I'm honest haven't bothered to look again.
So you think we will have new content each month as result of new licence deals being settled that month as opposed to next month or is it a tactical thing.
dunno about NZ, but on my Netflx US account sometimes they are add in new content daily. So it may well be faster than monthly for new stuff for Netflix NZ.
ive looked at the rest of the nz options. well over priced. rather watch on demand and hire weekly blu rays from the dvd shop. so will wait until netflix.
id really like an online product that offered lots of of HD documentaries in one place. none of the subscription based ones do anything but tv shows, some old, and some old movies. dont see the point.
blu rays are cheaper at the video shop than online HD vids, crazy.
Why launch with lesser content then add more a month or two later... Why not delay the launch by those couple of months and launch with more content ?
Is it a sneaky way of checking your infrastructure is good enough ? Ie don't get huge deluge joining at once vrs gradual increase in subscribers over few months as content expands ?
Problem with smallr launch content is surely some will join, be disappointed by content and cancel ??
A.
More customers means more money to buy content.
Just like lightbox, they launched without all the content, and with only a few devices, and have been adding both over the past 6 months. (The lighbox PS3 app is excellent)
It would be pretty stupid to delay and delay until everything is in place, better to launch and then add stuff over time.
As for the people who get disappointed and cancel, if they k now more content gets added regularly, then it gives them a reason to come back and try again. :)
I think even though it will be lesser content, people are still going to be disappointed in the content library.
I mean, just look at how people scoffed at lightbox spending $20m on content in the first year. (Vs sky spending $250m)
Imaging if Netflix spends $40m, doubling light boxes content spend.
If Netflix is charging $10/month, they need 400k customers to repay JUST the content cost (not to mention marketing, opex, infrastructure costs etc)
Given there is 1.3m broadband connections in Nz, and 2-3 major competitors, that is an extremely ambitious target. Not likely to be achieved for 5 years
So I suspect their content spend will be more like light boxes spend, around $20m, since getting to 200k seems more reasonable, and it will be a mix of movies and TV shows, rather than just TV which is what lightbox is. (Which means the TV will likely be worse than lightbox has)
But anyway, even if you take Netflix, lightbox, and neon, it is STILL going to be cheaper than sky basic, which when you think about it, shows how poor sky's offering really is.
The 40 million dollars would apply to a longer period of time so they wouldn't need that many and I think they may run at a loss to attract customers in the first little while.
TeaLeaf: ive looked at the rest of the nz options. well over priced. rather watch on demand and hire weekly blu rays from the dvd shop. so will wait until netflix.
id really like an online product that offered lots of of HD documentaries in one place. none of the subscription based ones do anything but tv shows, some old, and some old movies. dont see the point.
blu rays are cheaper at the video shop than online HD vids, crazy.
You may well be disappointed with Netflix too then. They don't have new release movies as soon as they're available, there trends to be a lag. TV series they get rights too only becomes available via their services (as a full series) once that season has finished, unlike on demand which is posted the next day. They don't put all content online either, I've searched the US site for some tv series and movies and received a 'only available on DVD' message.
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