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BDFL - Memuneh
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# 208770 27-Feb-2017 08:57
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Spark offering 12 month Netflix on select 24 month broadband contracts.

 

Spark and Netflix, the global internet television network, are announcing an exclusive partnership that gives Spark broadband customers a subscription to Netflix’s Standard plan for one year when they sign up to a 24 month Unlimited Data Spark broadband plan. This is the first time that Netflix has been bundled with broadband in New Zealand.

 

Long gone are the days when New Zealanders had no choice in the way they watched TV and video. Many households now use a combination of entertainment services such as Netflix and Lightbox to access all the hit shows and movies they love. Reflecting this, Netflix will sit alongside Spark’s current Lightbox offer.

 

Jason Paris, CEO for Spark Home Mobile and Business, says, “In combination, these highly desirable content streaming services mean you get an incredible entertainment package bundled with your Spark broadband. By bringing Netflix and Lightbox under the same roof, we make it easier for our customers to access the content they want to watch, when they want to watch it.

 

“We know that our customers love Netflix and Lightbox. We’ve just announced that Lightbox is now approaching 250k subscribers and we already see the popularity of Netflix in New Zealand - around a third of the data over our broadband network on an average evening is customers streaming Netflix and Lightbox.

 

“Our business model is changing; we are no longer simply a traditional telco. We’re growing our platform approach with a range of providers, providing a mix of digital tools to support our customers’ lives.

 

“This partnership is a step on the road toward Spark becoming a go-to destination for media and entertainment. Our ambition is for Spark to become a preferred content provider for New Zealanders, delivering a range of potential content (from TV and video, to sport and so on) and a simple way to access the content that most interests them.”

 





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  # 1726888 27-Feb-2017 09:38
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Not the 4k one. Will people be able to pay the difference to the good plan?




Richard rich.ms

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  # 1726891 27-Feb-2017 09:46
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Seems existing customers can activate a 24 month control to get the 1 year free, which isnt tooooo bad...





 
 
 
 


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  # 1726894 27-Feb-2017 09:49
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richms: Not the 4k one. Will people be able to pay the difference to the good plan?

 

Yes, you get the same credit to your Netflix, it just runs out in about 9 months instead of 12


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  # 1726898 27-Feb-2017 09:54
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I do find the fact they're offering a competitor's product alongside their own a little odd, but I'd still be tempted to sign up for this when we go to Fibre in the next few months. I've been with Spark for over 20 years, so a two-year contract doesn't bother me, especially if it saves me $180 on Netflix subs.





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  # 1726901 27-Feb-2017 09:59
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littleheaven:

 

I do find the fact they're offering a competitor's product alongside their own a little odd, but I'd still be tempted to sign up for this when we go to Fibre in the next few months. I've been with Spark for over 20 years, so a two-year contract doesn't bother me, especially if it saves me $180 on Netflix subs.

 

 

Do you mean Netflix vs Lightbox?  If so, they are quite complementary. LB does TV series only and generally newer, NF does TV series and movies, and generally older.

 

And they both have their own exclusives. A good pairing IMO


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  # 1726903 27-Feb-2017 10:03
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Announcement coming soon -

 

lightbox NZ sells its rights to contents to Netflix for $x and Spark extends "free Netflix" on a continuing basis, not just 12 months........ (pure speculation, but it seems nonsensical to actively promote a competitors product)


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  # 1726907 27-Feb-2017 10:07
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sen8or:

 

Announcement coming soon -

 

lightbox NZ sells its rights to contents to Netflix for $x and Spark extends "free Netflix" on a continuing basis, not just 12 months........ (pure speculation, but it seems nonsensical to actively promote a competitors product)

 

 

Re my post above.

 

Its very much like if you're only into TV series, Sky has no interest as it does little in the way of TV series. If you're into movies big time, again, Sky doesnt suit as it has a small movie offering. Same use case as LB vs NF. Very little overlap

 

 


 
 
 
 


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  # 1726909 27-Feb-2017 10:10
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Could be Spark giving up on Lightbox?

 

If you can't beat them - join them ...





Mike

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  # 1726910 27-Feb-2017 10:12
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tdgeek:

 

littleheaven:

 

I do find the fact they're offering a competitor's product alongside their own a little odd, but I'd still be tempted to sign up for this when we go to Fibre in the next few months. I've been with Spark for over 20 years, so a two-year contract doesn't bother me, especially if it saves me $180 on Netflix subs.

 

 

Do you mean Netflix vs Lightbox?  If so, they are quite complementary. LB does TV series only and generally newer, NF does TV series and movies, and generally older.

 

And they both have their own exclusives. A good pairing IMO

 

 

Good point - shows how much I actually use my free Lightbox sub! 





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  # 1726916 27-Feb-2017 10:17
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Very interesting development. Seems very odd to support a direct competitor like that, is this the bell ringing the death knell of lightbox???


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  # 1726918 27-Feb-2017 10:20
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CutCutCut:

 

Very interesting development. Seems very odd to support a direct competitor like that, is this the bell ringing the death knell of lightbox???

 

 

I give up!


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  # 1726923 27-Feb-2017 10:28
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This is a pretty attractive move for us. We've been with Spark since our return to New Zealand in 2004, and have no intention to move. So locking into a 24 month plan is perfectly fine with us (especially after getting confirmation that a transition to UFB next year shouldn't be an issue).

We're also huge consumers of both Netflix and Lightbox, so this'll be very well received in our household. :-)


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  # 1726927 27-Feb-2017 10:29
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recently saw ads promoting 3 months free and $100 account credit when you sign up to Spark broadband.

 

 

 

If this 'new netflix deal is going to be on top of this sort of thing,  then that is incredibly good.

 

If, however, its going to replace it,  then that is isn't even as good.


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  # 1726928 27-Feb-2017 10:30
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And for all those Spark users who aren't using your Lightbox sub, I have three words for you... The West Wing. It's the perfect antidote for the daily madness emanating from the Trump administration. :-)


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  # 1726933 27-Feb-2017 10:42
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tdgeek:

 

littleheaven:

 

I do find the fact they're offering a competitor's product alongside their own a little odd, but I'd still be tempted to sign up for this when we go to Fibre in the next few months. I've been with Spark for over 20 years, so a two-year contract doesn't bother me, especially if it saves me $180 on Netflix subs.

 

 

Do you mean Netflix vs Lightbox?  If so, they are quite complementary. LB does TV series only and generally newer, NF does TV series and movies, and generally older.

 

And they both have their own exclusives. A good pairing IMO

 

 

 

 

as above, this goes side by side.

 

 

 

Really is a nice deal to take up if your sick of the sky system and wanna move to ondemand services ;)





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.


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